The story in the label
For 21 years, wine label manufacturer, Vintage 99, has been perfecting the art of the wine bottle label. Based in Livermore, California, Vintage 99 continually pushes the industry's boundaries in one of the most crucial components of the wine-making process. “Wine labels are essential to selling wine and gaining brand loyalty,” says Vintage 99 President, Kay Gonzales. “The label is the only portion on the shelf that communicates what a product is and why a customer should buy it. More than 70 percent of all first-time wine purchases are based on the content and appearance of the label alone.”
When the COVID-19 pandemic gave the world sour grapes, Gonzales had to figure out how to keep her staff employed and the brand alive. The moment the Small Business Administration announced the Paycheck Protection Program, Gonzales knew precisely where to go for help. “You know, as a small business owner, it’s difficult for me to sleep at night,” she said. “But honestly, I knew CB&T would help me through it. I’m indebted to CB&T without a doubt. My banker guided me during this difficult time and never looked at me as just a number or risk in their portfolio.”
VINTAGE 99 FAST FACTS
EMPLOYEES 33
SPECIALTY Wine and food labels
LOCATION Livermore, CA
FOUNDED 1999
10
IN YOUR CORNER ISSUE 5 | 2020
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