nate. They could stick them in a box in the attic, but that doesn’t really do them any favors either. I felt like there was a need for that. I love shopping secondhand for my own children, and so that’s how it was born. It’s something that is e-commerce based because it just makes it easy. Being a mom myself, I find myself shopping on my phone or on the Internet. That’s where I do the majority of my shop- ping, so I wanted to put something together for that kind of mom who’s looking for a deal. WHAT KEEPS YOU MOTIVATED? NATALIE: I would say the excitement that comes when a new outfit makes it to the person receiving the outfit. They often message me with pictures of their children in the clothes, or they’ll just let me know, like, this was perfect. This is exactly what I was hunting for. I’m excited to get it. I would say their excitement keeps me going and keeps me motivated. HOW DO YOU DECIDE WHAT ITEMS TO ACCEPT AND FEATURE? NATALIE: I go through the items. I look for
stains, pulls, the quality, and if it meets a particular brand label that I like to carry. I carry over 20 to 30 different brands, but I focus on high quality [items], and I make sure that the pieces still have a decent amount of life left in them.
leave it. Leave the rest, and move on to the next task. For Chloe & Cate’s Consignment, I have specific days that I do tasks on, so that keeps me on track too. DO YOU HAVE ANY ADVICE FOR OTHER PARENTS? NATALIE: Make sure that you’re enjoying the time with your kids and don’t let things overwhelm you. If things get too overwhelming, figure out a way to simplify it. For me, for example, getting dinner on the table can be really stressful, and that’s very stressful for a lot of parents. So, if there's a 10 ingredient recipe to cook in 5 different steps, figure out how to make it all in one pot, or cut things out so your job’s a little easier.
WHERE DO YOU SEE CHLOE & CATE CONSIGNMENT IN THE NEXT FEW YEARS?
NATALIE: I would love to see more moms dressing their kids in Chloe & Cate finds that they buy with me. I’m really looking to build a community of moms who love to give clothes a secondhand life. I know that there are people out there like me who are interested in the sustainability behind it. HOW DO YOU BALANCE THE CHAOS AND THE JOY OF EVERYTHING? NATALIE: I am a person who really thrives on time blocking and scheduling out. I like to give myself windows of time to get things accomplished. For example, if I want to pick up the house because little kids leave things everywhere, I will set a 15 min- ute timer and just give myself 15 minutes to get it as good as it’s going to get and then
RAPID-FIRE QUESTIONS FAVORITE DATE NIGHT… French Market Bistro. WORDS THAT BEST DESCRIBE YOUR FAMILY… fun loving. FAVORITE GENRE OF MOVIE OR TELEVISION SHOWS… mysteries and dramas. FAVORITE FOOD… sushi.
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