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NEW WAYS TO MEET DEMANDS One of the areas in which Larlyn has consistently excelled has been in helping owners reposition their property holdings to increase value. Larlyn serves condominium/strata unit, residential/ rental, commer- cial and non-profit / cooperative housing customers, addressing the needs of each segment in accordance with their own best practices. “The housing stock in Canada has many older units,” Michael says. “The owners of these older buildings often have a goal to modernize to rent or sell, and to increase the value of the rental or sale. And we help them.” One of the areas in which Larlyn has consistently excelled has been in helping owners reposition their property holdings to increase value. With a recent project in Edmonton, this was the case. Larlyn were involved throughout the project, and over a 12 month space, they helped the owners identify their market potential and fulfill it. The place was fully renovated, rents were increased, and ultimately it was successfully sold. The ROI of any particular building’s repositioning is, as Michael says, “dependent on what the owner wants to put in.” But he notes the poten- tial for return is substantial. One of the ways that Larlyn anticipates customer needs is through its training programs. In addition to the substantial investment the company makes in training its own employees, it also offers an expert content blog and posts educational pieces for owners on its website, like the currently-available Demystifying Condo Insurance E-book, or a
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SPOTLIGHT ON BUSINESS • APRIL 2016
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