Staying Confidential
There are 4 ways that we make sure that a business sale stays confidential: 1. Generic Teasers - We make all teasers that would be used for outreach anonymous with the specific company not identifiable. These teasers must be approved by the Seller to make sure there are no small clues someone who knew their business could pick up on. A good example is how long they have been in business or some feature or tagline that is specific to them. Another step is that a teaser will only be sent to the companies or groups of companies that the Seller specifically identifies as being 'safe'. 2. Signed NDAs - Any Buyers to whom we are going to supply the Confidential Information Memorandum (CIM) and reveal the company's name must sign a strict Non-Disclosure Agreement (NDA). This explicitly states that they are not allowed to share even the fact this business is for sale with anyone else. We have remarkably few problems with this happening once an NDA is signed. 3. Culture - The third way of keeping everything confidential is to create a culture where everyone understands how important this is. Within a good business M&A Advisory practice, this will mean everyone from the receptionist to the managing director will have had training around how important this is and ways of preventing any problems. For example, it is essential that no one in the office tells their children about the businesses that the office has for sale. Children talk to other children in the community and one small comment at a social event can cause the fact the business is for sale to spread like wildfire. 4. Controlled Site Visits - Site visits can be challenging as staff may wonder who these people they don't recognise are. For this reason,
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