think it is a fallacy that enjoying the business you run has to be sacrificed for maximum financial gain. Our experience is that one drives the other. The most successful businesses we encounter tend to be with owners who really enjoy running those businesses. We also wanted to mention that even though a certain business may not have an exciting product or be considered to be in a ‘fun’ sector, it can still be fun to run. The ability to execute well, build a rewarding culture, have satisfied customers, watch people grow, make money, etc. can be fun in itself!
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