find themselves doing everything. So their solution is often just to sell and take the money to get their freedom back. The problem is that the majority of the time they will fall in love with the business during the sale process and realise how much money they could make (versus selling and being paid over a 3-5 year period) and pull out at the end leaving the Buyer with months of costs. Often the best approach with this type of business owner is to encourage them to engage a business scaling coach that will help them with delegation and company structuring to take the load off of them and get their freedom back that way. The Serial Entrepreneur - There is another type we call the serial entrepreneur that builds businesses to a level and then genuinely tires of them and needs to move to the next one. Often, they are already running the next one. These are honest people that know where they sit in the business development cycle and these can often be great businesses. The trick is to distinguish this type of Buyer from the just overwhelmed Buyer above. Getting this wrong can result in months worth of work and a low chance of getting to the closing table. What Do Business Owners Really Want Most business owners have spent years working to become the best in their fields and have had many years of success as a result. When it comes time to leave their businesses, we have found that these same people had no idea how the process worked, how to maximise the value of their business, how long it would take and how to manage their own wealth as it related to their business to name a few. Consequently, they only had a vague idea of the type of Buyer that would be ideal for their business and how the process would work. Often their ideas of what type of Buyer they wanted and why were misguided. To address this, we wrote an introductory book titled ‘ Selling Your Business - A Quick Reference Guide ’.
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