Primary Eye Care Associates - January 2019


How We Approach Goal Setting at Primary Eye Care Associates WHY YOUR RESOLUTIONS FAIL

Resolutions are born out of good intentions. Losing weight or gaining better control over finances are wonderful pursuits for many of us, but by the time February comes around, these objectives fizzle out, leaving us wondering what happened. In many cases, intent is simply not enough, but that’s not the only reason goals fail. At Primary Eye Care, we look at this problem as a team every year and always find commonalities among goals that don’t come to fruition. More often than not, it comes down to one concept that makes or breaks goals for everyone. Accountability is a pivotal aspect of the success of any objective you set out to accomplish. In many cases, resolutions fail because there are either not enough layers of accountability or there’s simply no accountability at all. The best way to start is by writing your goals down. Maybe it’s dropping 20 pounds or controlling your temper, but whatever the case, the data behind writing goals down is tough to ignore. You are 80 percent more likely to achieve something if you write it down. Once your goals are out in the open, those closest to you are aware and can help hold you accountable. There are plenty of people who avoid making their goals public due to fear of failure — “If I set this goal and don’t make it, what will people think?” But fear fosters tentativeness, and in those moments when apprehension rules, you’re never quite yourself. When this happens, discouragement is sure to follow, and that is another goal-killer. I always think of Brian Tracy’s book “Eat That Frog” and how his premise of taking little steps at a time can help us achieve our goals. For example, let’s say you want to get out of debt. Staring down the barrel of $25,000 can be quite daunting, and it’s not possible to eliminate that right away. But if that amount is spread across multiple lenders, what if you work to remove one source of debt at a time? Narrowing down debts this way helps to make it feel like a substantial accomplishment each step of the way. Every goal needs an element of self-reward. If you’re constantly grinding all the time, you’ll exhaust yourself and never reach your endgame. Breaking down your big target into smaller objectives provides a sense of affirmation that helps you stay the course. For

example, one of the most important goals is losing weight, which ultimately boils down to exercising and eating right. Preparing a healthy meal and making it to the gym every

day are little wins that should be celebrated. If you have trouble exercising, you could try my strategy: I joined a boot camp, and the structure it provides makes it significantly easier for me to work out three days a week. If I go to the gym, I might do four reps of a lift, but if I have that accountability, support, and a public goal, I can be pushed to eight reps.

Our big, hairy, audacious goal (BHAG) for the clinic is to continue to expand the services we offer. We want to provide value to our patients every step of the way. We pride ourselves on having the best technology in the area, but we also want to create a sense of worth in our relationship with you. If our relationship amounts to just a few hours a year, then we aren’t doing our jobs right.


But value isn’t just a business concept. This approach helps me tremendously as a parent. I’m constantly looking to see how I can add value to my children’s lives. When everything is all said and done, my kids and patients won’t remember me for being a competent doctor; rather, they’re more likely to recall how I treated them. If you’re new to the practice this year, we want to know how we can add value to your life. Reach out to us. Let’s discuss your goals and how we can help.

Until next time; Eye’ll see ya then!

–Steven Chander

(773) 788-6974 | 1

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