Case Barnett Law - April 2018

PAGE 2 949-565-4886 VISUAL BRANDING Expanding Beyond Your Logo

item. The theme or design that you chose to represent in your logo should be present in your merchandise and promotional media. Keep the same color schemes and style for everything, but vary the imagery and design. This helps associate the product with your company without printing the same thing over and over. When your visual brands match, it creates a bridge to your company. Consistency When your theme is inconsistent, you create mistrust between you and your customers. A changing logo or style will create a sense of uneasiness or suspicion that your company might not be authentic or reputable. Any visual element that you design to represent your company should remain the same. If it’s unavoidable, change it as minimally as possible. Consistency in visual branding builds trust and helps customers recognize you. Incorporating visual branding beyond your logo will bring more positive recognition to your company. Follow these tips to create great visual branding.

When you think of visual brands, an iconic logo might pop into your mind. But logos are only the beginning of visual branding. While a strong logo is a terrific start, there are many other aspects that you should dedicate your time and money to. Here are a couple of tips you can follow to ensure successful visual branding. The Logo Start with your logo. You want your customers to notice you, and one way to do that is with a simple yet eye-catching logo. It’s usually the first interaction someone has with your company, so make it memorable. However, it’s important not to let your logo carry everything else. Saul Bass, logo designer for United Airlines and the Girl Scouts of the USA, states, “Logos are a great extension of the internal realities of a company.” A logo is representative and gives your customers something easy to remember, but it doesn’t encapsulate your whole business. Themes When you make promotional materials or certain merchandise, such as business cards or gift cards, the design should relate to your company. This doesn’t mean you should slap the logo on every “Look no further! We all have preconceived ideas about lawyers, but when our child was involved in a traumatic accident in California (1,000 miles away from home), we needed help. We needed someone who could help us understand specific legal details and insurance issues in California, but even more importantly, we needed an advocate for our child and help getting our life back to normal. “We were very fortunate to find Case Barnett. He and his team were immediately there for our child, assisting in all of the details (big and small) following an accident. Our relief was immediate, and it’s incredible that we found someone who cared first and foremost about our child’s well-being. We knew he was going to help us make things right again. “If you’re in need of an outstanding and caring legal team in Southern California to help you with an accident or personal injury situation, call Case Barnett.” –Terry

Case Christopher Barnett’s Response: “Thank you so much for your review. Being parents ourselves, it means the world to us that we can offer support to your family during this time. Your words touched us deeply, because helping families like yours is exactly why we are called to practice personal injury law.” WHAT OUR CLIENTS ARE SAYING

This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.

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