HOUSINGNEWS REPORT
CLIENT CORNER
Triggering Real Estate Leads with Interactive Neighborhood Data
BY BARRY FRIEDMAN CEO, HOMEACTIONS
1. What is your elevator pitch for HomeActions? HomeActions is a cloud-based platform designed to help agents communicate more effectively with their sphere of influence: their clients, prospects and referral sources. We try to get agents connected to a potential customer as early into the buying cycle as possible, before the customer has decided to buy or sell.
information, just designed to provide information, not to elicit a response. Then there is trigger content. We start all trigger articles out with “is this your situation?”. If this is not their situation, they are probably not going to read it. No matter what we say afterward, if someone clicks on that article in my mind it is a warm lead — someone you would want to go in your pipeline.
And we do that primarily through content marketing.
We provide the content in the newsletters, and we’ve developed unique systems to tell when a client or prospect has put their toe in the water, meaning they are ready for a real estate transaction.
We’ve found that content comes in different forms. There is just
13
JUNE 2018 | ATTOM DATA SOLUTIONS
Made with FlippingBook Online newsletter