BUILD FOR AGILITY, SCALE WITH CONFIDENCE For THE ICONIC, aligning merchandising with core business systems from the outset is more than a technical decision — it’s a strategic advantage. A unified, ERP-led approach eliminates the complexity of siloed platforms, where custom integrations, manual workarounds, and duplicated data often slow
growth and inflate costs. By investing once in a connected foundation, THE ICONIC can reduce future integration spend by up to 50%*, while enabling true agility — from real-time pricing and inventory optimisation to rapid demand response.
DESIGNING FOR END-TO-END TRANSFORMATION END-TO-END TRANSFORMATION
collaboration across teams. With SAP, THE ICONIC can unlock faster time to value, stronger cross-functional alignment, and a scalable technology backbone — empowering the business to move faster, stay ahead of trends, and continuously innovate without the need for costly rework.
THE ICONIC has a rare opportunity to bypass the inefficiencies that many retailers face by embedding merchandising into a broader, future-ready transformation. A single, integrated platform ensures consistent data, streamlined processes, and seamless
*SAP Retail Benchmarks.
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