THE FINAL WORD
SAP has recently participated in THE ICONIC’s merchandise management RFI and sees this as an important opportunity to explore what these capabilities could look like as part of a broader, holistic digital strategy. THE ICONIC has earned its place as the leading fashion e-commerce destination in Australia and New Zealand through bold decisions and a relentless focus on innovation. As the business scales, sustaining this leadership across customer experience, platform growth, and sustainability will require more than functional enhancements—it will depend on an integrated foundation that connects core processes across merchandising, supply chain, finance, and customer touchpoints. Our goal is to understand THE ICONIC’s priorities deeply and explore how merchandise management can evolve from a standalone function to a connected, strategic capability. We believe this integrated approach can reduce complexity, improve agility, and create the platform needed for long-term growth. SAP has helped leading retailers like Woolworths, Fast Retailing, and Allbirds build resilient, responsive operating models by unifying their core processes. For THE ICONIC, we see the same opportunity to deliver faster, simpler experiences for brands and customers—while advancing key goals like ethical sourcing and emissions transparency.
We welcome the chance to partner with you to shape a roadmap that reflects both your immediate goals and long-term ambition to redefine modern retail.
Angela Colantuono President and Managing Director SAP Australia and New Zealand
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