Royal Prestige® Chef Assist Product Playbook

This Product Playbook is your go-to-guide for everything you need to know about the new Royal Prestige® Chef Assist. Here you can find: research, competitive analysis, product components & key features, strategic approach, our campaign and photo and video assets to download!

Product Playbook

For INTERNAL USE only. Do not share with distributors.

Table of Contents

Strategic Approach • Challenges & Approach • Value Proposition • Target Consumer • Marketing Strategy • Implementation Plan

The Brand • Brand Promise • Brand Positioning

Background • Small Kitchen Category • Share Per Category

Creative Messaging • Product Story • Key Messages

Market Research • Global Multicooker Overview • Segment & Application • Competitive Landscape

• Communication Don’t’s • Audiovisual Moodboard

The Product • Product Warranty • General Operation • Product Manual

Product Introduction • Product Nomenclature • Product Components • Accessories Included • Product Claims & Key Features

THE BRAND

Royal Prestige ® enables you to maximize your capacity to nurture your family and yourself.

Help encourage growth & development

Applies equally to both Consumers & distributors

Differentiated tangible promise of potential

Role/Mission

Brand Promise

All that I am empowered to do with Royal Prestige ® .

All that Royal Prestige can do very well.

Brand Positioning

BACKGROUND

Small KitchenAppliance Category Internal Portfolio BLENDERS

HEATING

MULTIMETHOD COOKER

BLENDERS

JUICERS

HEATING

VACUUM PUMP

Royal Prestige® MaXtractor

Royal Prestige® Power Blender

• New Product to extend the ”Small Kitchen Appliances” category.

• New usage does not cannibalize our existing portfolio products.

Share per Category Internal Portfolio - Sales report fromPobwer Bi – Jan1st 2025 to August 11th 2025

CO EC

Cookware

78.5% 80.6% 68.1% 83.4% 67.0% 71.6% 66.2% 40.5%

Kitchen Appliances

2.4% 5.2% 5.8% 1.7% 14.2% 6.2% 12.9% 13.7%

Water

---

6.6% 0.0% 2.7% 5.5% 1.4% 27.8%

Cutlery

10.7% 4.8% 5.2% 3.7% 6.4% 3.1% 4.3% 6.9%

New Product

Kitchen accesories Serveware / Incentives

3.9% 3.8% 6.5% 4.6% 5.5% 6.7% 5.0% 5.6%

Beberage

3.4% 5.7% 5.8% 5.5% 3.5% 5.5% 7.5% 2.7%

Air Filter

---

0.3% ---

2.2% 2.4%

Consumables

0.1% 0.4% 0.8% 0.3% 0.2% 0.4% 0.3% 0.1%

Miscellaneous

1.0% 0.8% 1.2% 0.8% 0.3% 1.0% 0.3% 0.3%

MARKET RESEARCH

Global Multi Cooker Market / Market Size USD Overview

UNITED STATES

MEXICO

BRAZIL

INSIGHTS • Prioritize the US & México market for first launch.

• After 6 months of initial launching, asses feasibility to launch in Brazil, Colombia,

Peru, Argentina and Dominica Republic.

• We do not recommend launching in Ecuador since the low market size

Global Multi Segmentation Overview

• Electric Multi Cooker hold the largest market share in the multicooker segment in North & South America and is the largest and most rapidly growing in the global multi-cooker market . • Global Market is estimated to be worth USD 1015.18 million in 2024 and is projected to grow at a CAGR of 10.06% from 2024 to 2031. • Brazil holds 46% of the Multi cooker market share in Latin America, Argentina is the second largest market with a 24%. • The multi-cooker market faces significant challenges, including competition from other kitchen appliances like slow cookers, air fryers, and pressure cookers .

By Application

Categories

• The residential segment is the largest and fastest-growing application in the global multi-cooker market.

•

Residential

•

Commercial

•

Industrial

Competitive Landscape Competitive Landscape: Category Multicooker

Category: Multicooker

Instant Pot®

Cuisinart

Ninja®

Breville® Pampered Chef

Crockpot

All-Clad

Themromyx

Price: $99.95 USD Price: $139.95 USD Price: $149.99 USD Price: $229.00 USD Price: $229.00 USD Price: $229.95 USD Price: $279.95 USD

Price: $2,099 USD

Warranty: One(1) Year Limited Warranty

Warranty: Limited 3- year warranty

Warranty: One(1) Year Limited Warranty

Warranty: 2 years

Warranty: 1 Year Limited Warranty.

Warranty: Limited lifetime warranty

Warranty: 2-year limited manufacturer warranty.

Capacity: 6 Quart

Capacity: 10 cups.

Capacity: 6 Quart

Capacity: 6-qt (5.6-L)

Capacity: 6 Quart

Capacity: 7QT

Capacity: 2.2-liter mixing bowl

7-in-1 pressure cooker, rice cooker, slow cooker, yogurt maker, steamer, sauté pan and food warmer. 13 customizable programs for quick one-touch meals. 10+ proven safety features, including Overheat Protection and safe locking lid.

18 Pre-programmed settings including: rice (white, quick white, brown, quick brown, wild, hard, sushi, risotto), grains(millet, quinoa, wheat berries, bulgur, oatmeal), pasta, onepotmeals, beans, sauté, steam, pre-wash, and soak.

8-in-1 cooker, replaces14 kitchen tools offering slow cooker, steam oven, food warmer, nonstick pot, sauté pan, cast iron skillet, saucier, steamer, saucepan, stock pot, Dutch oven, roasting pan, bread maker, and utensil. Removable cooking pot isoven safe up to500 ° F, so youcan finish your meal in theoven fora crispy top

3-way safety system incorporating a Pressure Release Valve, a Pressure Safety Valve, and a Safety Locking Pin 14 shortcuts and appliance settings at your fingertips.

16 pre-programmed settings

13 Simple One-Touch Cook Settings: Manual pressure cooking, Slow Cook, Brown/Sauté, Simmer, Boil, Yogurt, Steam, KeepWarm,

5 programs: Slow Cook, Rice , Steam, Sear, Simmer. Reheat and Buffet Warm. 10-hour programmable timer

Main Function: offers 28 functions: chop, blend, steam, knead, sauté, grind, whisk, sous-vide, slow-cook, and more. Rice functionality: simmering basket can be used in many ways, to cook rice. Guided Cooking: step-by-step instructions displayed on the high-resolution touchscreen. Available a guide (RICE DONE RIGHT!) with 7 popular flavour rice profiles.

Meat/Poultry, Beans/Chili, Soup/Stew, Rice/Grains, and Dessert

Competitive Landscape Competitive Landscape

Category: Ricecooker

Aroma

Oster Latam

Cuckoo

Zojirushi

Panasonic

Zojirushi

Price: $55.00 USD

Price: $60 USD

Price: $279.99 USD Price: $364.00 USD Price: $599.99 USD Price: $749.49 USD

Warranty: 1-Year Limited Manufacturer Warranty BestValue Features: Steam and slow cook a varietyof different foods. Rice, Grains, Soup, Stew, Oatmeal and steamed veggies. Digital Display and controls for easy use Locking Lid provides added safety Settings: 5-hour programmable timer. White rice, brown rice, slow cook and steam functions provide versatility

N/A

Warranty: 1-Year Limited Manufacturer Warranty Best Value Features: Energy-saving Smart algorithm automatically detects the grain type and internal temperatura, taking guesswork. Led touch- screen and voice navigation in 3 diferente languages. 304 food- grade stainless Steel inner pot.

Warranty: 1 Year Limited Warranty

Warranty: 1 Year limited Warranty

Features: Stir-fry function (Sofrito). Automatic function to keep food warm. Removable stainless Steel potwith non-stick coating. Settings: One-touch button for easy operation.

Best Ricecooker overall Features: Micom

Features: Cook rice, porridge, brown rice, and multi-grain rice. It has 5 layers induction heat, provides even heating from all directions distributed evenly. Every grain is cooked efficiently with high heat, drawing out delicious full flavor.

Features: Micom technology, induction heating and pressure- cooking capabilities.

technology, induction heating, delay cook, automatic keep warm function. Consistent results, wide capability range.

7 LayerDiamond Copper Inner Pan

Hard coated diamond inner layers made for inductionheating in that the entire pot essentially becomes the heating element.

INTRODUCING

Product Nomenclature

Product Name Royal Prestige® Chef Assist

Product Gender Masculine Example: El Chef Assist ofrece muchas opciones.

Category Multimethod Cooker

Launch Markets US & MX – January 2026

Product Priority Hard 360 Launch

Product Components

Stir Button

Steam Release Vent

Removable Glass Cover

Top

Arm/Cover Holder

Moisture Collector

Display Screen

Exterior Unit

Control Knob

Power Switch

Power Cord

Start/Stop.

Front

Back

Accesories Included

Replacement Parts Available • Exterior Unit • Removable Glass Cover • Cover Retainer • Cover Retainer Gasket • Stirring Attachment • Removable Pan • Steamer Insert • Spoon • Measuring Cup • Moisture Collector

Steamer Insert

Measuring Cup

Spoon

Product Claims & Key Features

Product Summary: Electric Multimethod Cooker with stirring arm. All-in-one machine allows you to cook at the ideal temperature, set the desired cooking time and handle the stirring for you. It also gives you the convenience of choosing from its pre-sets so that you can achieve more consistent results, without having to play the guessing game.

Key Features: • Automatic stirring function for free hands cooking. • Cheff Assists offers 6 of cooking functions: Rice, Sauté, Simmer, Manual Mode, Slow Cook & Keep Warm. • Precision Control: You can effortlessly adjust cooking time, temperature, and stirring frequency to achieve precise outcomes tailored to your preferences. • Capacity of 4.5 QTs | 4.26 L • Effortless Cleaning: Nonstick pot easy cleanup. • Pot Construction: Aluminum pot with nonstick ceramic coating; PFOA and PTFE-free. • Spend more time savoring your creations and less time on tidying up. • Innovative Design: The sleek, modern design of the Chef Assist seamlessly integrates into any kitchen setting, complementing both aesthetics and functionality. Patented design to Royal Prestige.

• Display screen: user friendly navigation and full color for guided cooking. • Language Display: English, Spanish and Portuguese. • Overheat protection. Auto-off feature • Water level mark inside of the pot, will make your steaming easy and convenient • Power: Energy efficient to 1200 W • Compatible for Induction Cooking. • Ready-to-Cook Kit: stirring spoon, steaming insert& measuringcup included. • Inspiration On-Tap: scan the built-in QR code for 100+ step-by-step recipes • Access to vast collection of over 100+ guided recipes, offering culinary inspiration (breakfast, appetizers, lunch, desserts dinner & more) and seamless recipe synchronization with your Chef Assist.

STRATEGIC APPROACH

APPROACH & FOCUS

CHALLENGES

• Introduce a flagship product in a low-penetration category.

• The first cooking assistant developed especially for Latinos.

• Consumers may not see price/value correlation.

• New kitchen appliance sub-category: multimethod cooker.

• Consumers must see unique product functions & benefits.

• Sauté and automated stirring functions.

• May need to invest in significant marcom campaigns for distributors and customers.

• Culinary value, relevance and versatility.

• Create & execute exceptional marcom campaigns for distributors & customers.

Unique Value Proposition Royal Prestige® Chef Assist

Royal Prestige® Chef Assist, the first cooking assistant with integrated automatic stirring and sauté functions, creates a new category in smart cooking solutions. As the brand’s growth engine and flagship experience, Chef Assist sets a new benchmark for innovation and deepens Royal Prestige®’s connection to Latino hearts and homes.

Chef Assist Launch Positioning

Royal Prestige® Chef Assist will launch as the flagship product for Latino kitchens, creating a new appliance sub-category. Our launch strategy will position Royal Prestige® as a leader in redefining how Latinos engage with cooking technology. Designed for simplicity, safety, and versatility, Chef Assist will drive effortless meal preparation and foster a connected user community through cutting-edge digital experiences.

Target Consumer: Convenience Audience

• They highly value convenience and versatility . They prefer appliances that will minimize effort and maximize convenience.

• They are often engaged in a fast-paced lifestyle, juggling work, family, and social commitments, and seek ways to make everyday tasks more efficient.

• They might cook frequently but seek shortcuts and multipurpose appliances to reduce the time and effort spent in the kitchen.

• They appreciate appliances and tools that simplify or speed up cooking processes.

• They are likely to research and compare products for efficiency, ease of use, and reviews that highlight convenience features.

• Interest in shift towardenergy& sustainability.

• Seek fresh home-cooked meals over processed foods.

CREATIVE & MESSAGING

Product Story

A new era begins in your kitchen. Introducing a revolutionary category in home cooking: the Multifunction Kitchen Assistant .

The Royal Prestige ® Chef Assist isn’t just another appliance. It’s your partner in creating delicious meals with less effort and more confidence.

With access to a growing collection of easy-to-follow recipes, it's the first smart system designed to cook your food for you while letting you take full control: adjust the time, temperature, stir frequency, and cooking mode to match your recipe and rhythm. Six cooking functions (Rice, Sauté, Simmer, Manual Mode, Slow Cook, and Keep Warm) that give you the flexibility to prepare anything from everyday meals to special dishes with ease.

Scrambled eggs for breakfast? Arroz con pollo for lunch? Risotto for family dinner ? “Yes, chef!”

Program it. Step away. And come back to something amazing. The hard part isn’t cooking anymore... It’s waiting to taste it !

Product Story

Comienza una nueva era en tu cocina. Te presentamos una categoría revolucionaria en la cocina del hogar: el Asistente de Cocina Multifuncional.

El Royal Prestige ® Chef Assist no es un simple electrodoméstico. Es tu cómplice para preparar comidas deliciosas, con menos esfuerzo y más confianza.

Con acceso a una cantidad creciente de recetas fáciles de seguir, es el primer sistema inteligente que cocina por ti, al mismo tiempo que te da control total: tú eliges el tiempo, la temperatura, la frecuencia del mezclado y el modo de cocción para seguir tu receta, a tu manera. Sus seis funciones (arroz, saltear, cocinar a fuego lento, cocción lenta, modo manual y mantener caliente), se adapta a lo que quieras preparar: desde las comidas de todos los días hasta platillos de impacto.

¿Huevos revueltos para el desayuno? ¿Arroz con pollo a la hora de la comida? ¿Un risotto cremoso para la cena en familia? “¡Sí, chef!”

Prográmalo. Déjalo. Y vuelve cuando todo esté listo. Lo difícil ya no es cocinar… ¡es esperar para probar!

English

Key Messages Creative Approach

The Royal Prestige ® Chef Assist is more than an appliance: it’s an intelligent system that opens the door to a whole new world of flavor. Create your own culinary experience at your pace and on your terms, in just a few steps. Discover flavor without borders. With Royal Prestige ® Chef Assist, every dish is a destination. From the comfort of your kitchen, relive family traditions, taste faraway cultures, and awaken your curiosity, one recipe at a time. Six ways to cook. Endless ways to enjoy. Whether you're craving fluffy rice or a slow-cooked meal, Royal Prestige ® Chef Assist delivers with six cooking functions: Rice, Sauté, Simmer, Manual Mode, Slow Cook, and Keep Warm. From mains to desserts, it adapts to your rhythm. Whether it’s a quick weekday lunch or a fancy dinner, Royal Prestige ® Chef Assist is ready for anything you’re craving, with features that make every mealtime easier. Program it and enjoy the moment. Set the temperature, choose the time and stir frequency, and let Royal Prestige ® Chef Assist cook for you, while you relax, work, or spend time with your family, knowing dinner is on its way. The unique touch that transforms your kitchen. With its exclusive mixing paddle, you can program the Royal Prestige ® Chef Assist to do the stirring for you, so you can focus on flavor.

Unlock a world of culinary creativity with a growing number of easy-to-follow recipes. Surprise family and friends with irresistible dishes or create your own signature flavors with complete confidence. Designed for peace of mind. Royal Prestige ® Chef Assist features a high- performance nonstick coating that’s free of PFOA and PTFE, so you can cook with more confidence. The removable pot and lid make cleaning a breeze, while the premium nonstick coating lets you wipe down in seconds. Plus, built-in safety features give you total peace of mind, every time you cook. Elegance meets innovation. Royal Prestige ® Chef Assist isn’t just smart: it’s stylish. With a sleek, modern design, it blends beautifully into any kitchen space while offering features that support effortless, everyday meal preparation. More than a product, it's a community. Royal Prestige ® Chef Assist comes with access to platforms where you can connect with others, share tips, swap recipes, and get inspired. Because great meals taste better when they’re part of something bigger.

Spanish

Key Messages Creative Approach

El Royal Prestige ® Chef Assist es mucho más que un electrodoméstico: es un sistema inteligente que te abre las puertas a un nuevo mundo de sabor. Crea tu propia experiencia en la cocina, a tu ritmo y en pocos pasos. Sabores sin fronteras. Con Royal Prestige ® Chef Assist, cada platillo se convierte en un viaje. Desde tu cocina, revive tradiciones familiares, descubre culturas lejanas y despierta tu curiosidad, una receta a la vez. 6 funciones. Mil posibilidades. ¿Se te antoja un arroz esponjoso o una receta de cocción lenta? Con sus funciones de arroz, saltear, cocinar a fuego lento, modo manual, cocción lenta y mantener caliente, Royal Prestige ® Chef Assist se adapta a lo que tengas en mente. Del desayuno al postre, se adapta a tu ritmo. Ya sea una comida rápida entre semana o una cena especial, Royal Prestige ® Chef Assist hace que cada momento en la cocina sea más sencillo. Prográmalo y disfruta el momento. Ajusta el tiempo, selecciona la temperatura y frecuencia del mezclado, y deja que Royal Prestige ® Chef Assist cocine por ti. Mientras tanto, relájate, trabaja desde casa o pasa tiempo con tu familia, sabiendo que la cena estará lista. Un toque único para transformar tu cocina. Gracias a su exclusivo brazo mezclador, puedes programar el Royal Prestige ® Chef Assist para que se encargue de mezclar, mientras tú te enfocas en lo más importante: el sabor.

Descubre un mundo de creatividad culinaria con una colección creciente de recetas fáciles de seguir. Sorprende a tu familia con platillos irresistibles o atrévete a crear tus propios sabores con total confianza. Cocina con tranquilidad. El Royal Prestige ® Chef Assist cuenta con un recubrimiento antiadherente de alto rendimiento, libre de PFOA y PTFE, que te permite preparar tus comidas con confianza. La olla y la tapa son desmontables, lo que facilita la limpieza al máximo. Además, su recubrimiento antiadherente permite dejarla impecable en segundos. Y gracias a sus mecanismos de seguridad integrados, puedes cocinar sin preocupaciones. Donde el diseño y la innovación se encuentran. El Royal Prestige ® Chef Assist no solo es inteligente: también tiene estilo. Su diseño moderno y elegante se adapta a cualquier cocina, al mismo tiempo que ofrece funciones para facilitar la preparación diaria de tus comidas. Más que un producto: una comunidad. Con Royal Prestige ® Chef Assist, accedes a plataformas donde puedes compartir tips , intercambiar recetas e inspirarte con otras personas. Porque los mejores platillos saben mejor cuando forman parte de algo más grande.

THE PRODUCT

Operation

OFF MODE Power switch on the read of the unit is in the OFF position

ON MODE Ensure the power cord is plugged in and the master power switch is turnedON. Display screen Will turn on and show the main menú.

BACK BUTTON Returns display screen to the previous screen.

BACK BUTTON Allows you to stir at any time during thecooking process. When themezclar/stirbutton is pressed, theunit will stirforabout 5 seconds.

General Operation

1. To operate, turn the power switch ON. 2. Thedisplay screenwill show thefollowing mnu options: 1. Rice 2. Sauté 3. Simmer 4. Manual Mode 5. Slow Cook 6. Keep Warm 7. Settings 3. To select the desired cooking mode: 1. Rotatethecontrol knob theright to scroll menú options top- tobottom. 2. Rotatethecontrol knob to theleft to scroll menú options bottom-to-top. 3. Current option Will be highlighted in BLUE. 4. Select thehighlighted menú optionsby pressing thecontrol knob to confirm. 5. Once thecontrol knob is pressed, it will take youto thenext screen.

6. At this point the back button will light up and let you return to theprevious screen. The back button Will continue to show up until thestart/stop button is pressed. Skip thisstep to move forward with your selection. 7. To continue, selectan option on thenext screenby pressing thecontrol knob. 8. This process Will continue until theselections have been made. The start/stop button Will light up at this point to signal readiness. 9. Once pressed, the Royal Prestige® Chef Assist Will beign cooking. 10. Pressing themezclar/stir button while cooking Will actívate the sitr function immediatly – 5 seconds clockwise, followed by 2.5 secons counterwise. To pause the cooking process, press thestart/stop button. 11. Always open thecover carefully by pressing thereléase button. It Will partially open to releae steam, after which you can fully open the cover and arm. When the unit opens, make sure your fase and body are clear of reléase área.

Settings Mode Here your can set up your Royal Prestige® Chef Assist to personalize and enhace your cooking experience.

Beforeyou start cooking, selectthrsettings mode on themain menú. The screen Will display 3 selections: language, temperatura and measurement. Choose your language: • Spanish • English • Portuguese Choose your temperature measurement • Farenheit • Celsius Once language and temperature measurements are selected, hit the back button to return to the mani menú screen.

Chef Assist Product Journey

✓ Phased 360 launch roll out: employees, distributorsand consumers ✓ Training roll out ✓ Marketing campaign activation ✓ Chef Assist communitylaunch ✓ Monitor & track initial sales performance

✓ Jobs to be done based on post-mortem analysis ✓ On-going content creation ✓ On-going sales support

Post-Launch

Pre-Launch

PHASE 1

PHASE 2

PHASE 3

PHASE 4

Launch

✓ Chef Assist communitybuilding ✓ Post-launch survey to consumers & distributors ✓ Postmortem analysis ✓ Marketing campaign optimization ✓ Content continuity

Continuity Plan

✓ Positioning & messaging ✓ Go-to-market strategy ✓ 12-month marketing & contentstrategy ✓ Develop100+ recipes ✓ Develop dedicated landing page & app ✓ Teasercampaign consumers& distributors ✓ End-to-end sales strategy ✓ Training & demo strategy ✓ Prepare 360 launch: employees, distributors, consumers

Implementation Plan Launch Strategy

WHEN?

WHERE?

WHICH COUNTRY?

HOW?

INITIAL (JAN 2026) United States México

• Hard 360 ° Launch • Ideas in the next slide

January 2026

The Grand Convention TBC

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