Table of Contents
Strategic Approach • Challenges & Approach • Value Proposition • Target Consumer • Marketing Strategy • Implementation Plan
The Brand • Brand Promise • Brand Positioning
05
01
02
Background • Small Kitchen Category • Share Per Category
06
Creative Messaging • Product Story • Key Messages
Market Research • Global Multicooker Overview • Segment & Application • Competitive Landscape
03
• Communication Don’t’s • Audiovisual Moodboard
07
The Product • Product Warranty • General Operation • Product Manual
04
Product Introduction • Product Nomenclature • Product Components • Accessories Included • Product Claims & Key Features
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