APPROACH & FOCUS
CHALLENGES
• Introduce a flagship product in a low-penetration category.
• The first cooking assistant developed especially for Latinos.
• Consumers may not see price/value correlation.
• New kitchen appliance sub-category: multimethod cooker.
• Consumers must see unique product functions & benefits.
• Sauté and automated stirring functions.
• May need to invest in significant marcom campaigns for distributors and customers.
• Culinary value, relevance and versatility.
• Create & execute exceptional marcom campaigns for distributors & customers.
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