Royal Prestige® Chef Assist Product Playbook

Chef Assist Launch Positioning

Royal Prestige® Chef Assist will launch as the flagship product for Latino kitchens, creating a new appliance sub-category. Our launch strategy will position Royal Prestige® as a leader in redefining how Latinos engage with cooking technology. Designed for simplicity, safety, and versatility, Chef Assist will drive effortless meal preparation and foster a connected user community through cutting-edge digital experiences.

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