Target Consumer: Convenience Audience
• They highly value convenience and versatility . They prefer appliances that will minimize effort and maximize convenience.
• They are often engaged in a fast-paced lifestyle, juggling work, family, and social commitments, and seek ways to make everyday tasks more efficient.
• They might cook frequently but seek shortcuts and multipurpose appliances to reduce the time and effort spent in the kitchen.
• They appreciate appliances and tools that simplify or speed up cooking processes.
• They are likely to research and compare products for efficiency, ease of use, and reviews that highlight convenience features.
• Interest in shift towardenergy& sustainability.
• Seek fresh home-cooked meals over processed foods.
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