Chef Assist Product Journey
✓ Phased 360 launch roll out: employees, distributorsand consumers ✓ Training roll out ✓ Marketing campaign activation ✓ Chef Assist communitylaunch ✓ Monitor & track initial sales performance
✓ Jobs to be done based on post-mortem analysis ✓ On-going content creation ✓ On-going sales support
Post-Launch
Pre-Launch
PHASE 1
PHASE 2
PHASE 3
PHASE 4
Launch
✓ Chef Assist communitybuilding ✓ Post-launch survey to consumers & distributors ✓ Postmortem analysis ✓ Marketing campaign optimization ✓ Content continuity
Continuity Plan
✓ Positioning & messaging ✓ Go-to-market strategy ✓ 12-month marketing & contentstrategy ✓ Develop100+ recipes ✓ Develop dedicated landing page & app ✓ Teasercampaign consumers& distributors ✓ End-to-end sales strategy ✓ Training & demo strategy ✓ Prepare 360 launch: employees, distributors, consumers
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