Norton Accounting Services June 2019

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FROM THE DESK OF Bob

Recently, I was attacked by a snapping turtle! To be fair, he probably thought I was the attacker.

I was cleaning the skimmer in the pool (yes, another pool story!), and I glimpsed what I thought was a pine cone stuck by the door flap in the skimmer. After I removed the skimmer basket, I turned off the pool pump to keep it from sucking the object into the filter system. I reached into the skimmer from poolside to grab the object, and it snapped at my finger! I pulled back my hand to look at my finger, but luckily, it didn’t break the skin. Then, I looked over the edge of the pool to see the distinctive head of a young snapping turtle!

The first great American road trip took place in 1903. It was accomplished by automobile enthusiast Horatio Nelson Jackson and former bicycle racer and gasoline engine mechanic Sewall Crocker. They started their trip in San Francisco and intended to finish in New York City; it was a 4,500-mile journey they bet $50 could be accomplished in under 90 days. THE FIRST AUTOMOBILE ROADTRIP A n A dventure F rom S an F rancisco to N ew Y ork

He must have migrated from the nearby marshes looking for good place to hunt for food.

When he found my pool and discovered that the pump system

HOW IT ALL STARTED

brought the food to him, he was in

Four days prior to the start of his journey on May 23, Jackson found himself in the middle of an argument in San Francisco’s University Club. The debate was over whether the new automobiles that were steadily appearing in the city were better or worse than horse-drawn carriages. Many of the people involved spoke against the automobile for its unreliability, but Jackson disagreed. Thus the $50 wager was made. Despite the failure of all previous cross- country automobile trips, Jackson was determined to make a successful journey.

heaven! But now, he’s back in the marsh ...

-Bob Norton

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... continued from cover

With 22-year-old Crocker at his side, Jackson purchased a used 20-horsepower Winton touring car, which he named Vermont in tribute to his home state, for their epic journey. They packed the car with camping gear and cooking supplies and were soon on their way.

forced to wait for supplies to be delivered by stagecoach or, if they were lucky enough, a friendly passerby to help them. In one instance, a cowboy lassoed Vermont and towed the car with his horse to a nearby town in Oregon. After traveling for 19 days, they arrived in Idaho. There, hoping to change their luck, Jackson purchased a bull terrier they named Bud. Bud drove with Jackson and Crocker, and they fitted him with goggles to protect his eyes from the dirt. While he probably didn’t improve their luck, Bud did travel with them for the rest of their journey. On day 46 of their trip, the trio finally found themselves back on the road after having to wait six days for parts and repairs outside of Rawlins, Wyoming. With more than half the country still ahead of them, they nevertheless maintained their optimism, which was largely fueled by the reception they received across America. Word of their trip spread throughout the country and many people from the towns and cities they passed through gathered THE LAST LEG

to see Vermont and the trio of travelers for themselves. Larger cities, such as Chicago, welcomed them with automobile dealers as well as city officials, and a convoy led them through the city of Cleveland. Vermont finally rolled into Manhattan, traveling down an empty Fifth Avenue at 4:30 a.m. on Sunday, July 26. The first cross-country automobile trip had been successful. Despite the delays they faced, their road trip only took them 63 days, 12 hours, and 30 minutes, leaving them with almost a month left of the 90-day bet. Unfortunately, the journey cost Jackson about $8,000. The trio became national celebrities, being featured in many of Winton’s advertisements and newspapers across the country. As for Jackson, tried and exhausted after his adventure, he pointed his car toward Vermont on July 30 and began the last part of his journey. The car only had enough life left in it to get Jackson home before its drive chain broke and moved no more.

THE TRIP

One of the biggest problems the duo faced was the condition of the roads. While carriages were uncomfortable, they could handle the bumpy ride far better than an automobile. However, bumpy roads were far from the only problem they faced. Automobiles at that time were prone to frequent breakdowns, and Vermont was no exception. Fifteen miles outside of San Francisco, Jackson and Crocker experienced their first delay of many: a tire blowout. Making their way through Nevada and up toward Idaho, Jackson and Crocker experienced many more breakdowns and delays, including a clogged oil line, a broken clutch, wrong turns, and a gas tank leak. With every holdup they faced, the pair was

It’s All Green to Me The Best Green Foods to Add to the Menu

EDAMAME Looking for a filling mid-afternoon snack? Skip the potato chips and help yourself to some edamame. These Japanese soybeans are a familiar sight on sushi menus, but they’re also readily available in the freezer section of your local grocery store. Edamame is delicious and a great source of protein, making it the perfect snack. WATERCRESS Step aside, kale; here’s the real queen of green. With more calcium than milk, more iron than spinach, and more vitamin C than an orange, watercress is one of the best greens you’re not eating. With all of these extra vitamins, watercress has been shown to improve heart health, bone health, and even act as an antidepressant. Next time you need a pick-me-up, consider a watercress salad. Your whole body will thank you! Bad childhood encounters with canned spinach or steamed Brussels sprouts are why many people avoid green veggies. But the produce section is full of tasty, healthy options waiting to appear on your dinner plate and improve your well-being.

You need to eat more green foods.

No, this doesn’t mean green Skittles. Green vegetables comprise one of the most important food groups, and most people aren’t eating enough of them. But if you do decide to get more nutrients from green veggies, remember that not all greens are created equal. Dark leafy spinach is basically a superfood, offering protein, iron, vitamin A, and tons of minerals. Meanwhile, iceberg lettuce or celery may fill your stomach up, but they offer little to no nutritional value.

Next time you’re at the grocery store, keep an eye out for these top-rated green vegetables that are both delicious and nutritious.

AVOCADO They’re tasty, they’re trendy, and they’re great for your eyes. Avocados are a great source of an antioxidant called lutein, which improves eye health. They’re also rich in vitamin E. Researchers have recently noted that people who get most of their vitamin E from their diet tend to have a lower risk for Alzheimer’s disease. It’s all the more reason to enjoy that avocado toast!

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Why Seniors Are Flocking to Home-Sharing Platforms An Opportunity for Easy Money and Social Engagement

The freedom of retirement certainly comes with its perks, but challenges of post-work living exist as well. Chief among them, for most elderly folks, are fears of social isolation and financial insolvency, as having coworkers and a regular income are not as common in retirement. Perhaps this is why so many retirees are flocking to home-sharing platforms like Airbnb or its seniors-only cousin, The Freebird Club. Airbnb reported last year that the 60-plus age bracket is its fastest-growing demographic worldwide, with the number of senior hosts as much as doubling every year. Home-sharing platforms can be a tremendous boon to a tight retirement budget. It’s an especially attractive option to elderly folks who find themselves rich in assets but struggling with liquid finances. Home-sharing allows them to tap into these resources. According to Priceonomics, U.S. Airbnb hosts bring in a monthly average of $924. But home-sharing can do more than boost your income. By opening a room in your home to travelers, you’ll encounter all kinds of people you might never otherwise meet, prompting dynamic social interactions and meaningful connections. The rating systems on Airbnb and similar platforms almost entirely prevent would-be troublemakers from entering your property, and users report that when a rare negative experience does

occur, the company typically has your back. It’s a great way to stay socially engaged while staving off loneliness.

Best of all, running a modestly successful Airbnb usually doesn’t take much work. It simply requires you to set up a neat, welcoming space, keep in contact with your guests, and ensure the check-in and check-out processes are as straightforward as possible. In fact, senior hosts seem to have a leg up on their younger counterparts, as elderly hosts earn the most consistently positive ratings across the globe. Airbnb and The Freebird Club won’t make you rich, but they’re relatively low effort enterprises that come with some massive benefits. If you’re looking for a little busywork, some extra cash, and a little social interaction in your retirement, hosting may be your best bet!

Take a Break!

Inspired by Food &Wine Magazine

Zucchini Salad

WITH TOASTED HAZELNUTS

With raw zucchini, toasted hazelnuts, and a robust Parmigiano-Reggiano, this early summer salad is a delight of different textures and flavors that will make a great side at your next cookout.

Ingredients

• • • • •

3 small zucchini (3/4 lb.) 1/2 tsp lemon zest, grated 3 tbsp fresh lemon juice 3 tbsp extra-virgin olive oil Salt and pepper, to taste

1/4 cup toasted hazelnuts, coarsely chopped Mint leaves, for garnish Parmesan cheese, preferably Parmigiano-Reggiano, for garnish

• •

Directions

1. Using a mandolin or very sharp knife, slice zucchini lengthwise into extremely thin, wide ribbons. 2. Arrange zucchini ribbons on a plate, sprinkle with lemon zest, and drizzle with juice.

3. Drizzle oil over zucchini,

season with salt and pepper, and toss. 4. Scatter hazelnuts over the top, garnish with mint and cheese, and serve.

BARBECUE BUMBLE BEE CANCER DAD

FATHER’S DAY GEMINI HAMBURGERS HOT DOGS

LEMONADE SUMMER SWIMMING VACATION

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INSIDE THIS ISSUE From the Desk of Bob PAGE 1 The First American Road Trip PAGE 1 Are All Green Foods the Same? PAGE 2 Why Seniors Are Flocking to Home-Sharing Platforms PAGE 3 Take a Break PAGE 3 Zucchini SaladWith Toasted Hazelnuts PAGE 3 ‘Influence’ and the Psychology of Yes PAGE 4 Business majors and longtime entrepreneurs will be very familiar with this work. And in an age when many shiny new theories on leadership and personal development come out every year, it’s refreshing to revisit a classic that has stood the test of time. Thirty-five years after its original publication, “Influence: The Psychology of Persuasion” should still be required reading for marketers, small-business owners, and anyone else looking to improve their negotiation skills. Written by Dr. Robert Cialdini, “Influence” explores why people say yes. A professor of business and psychology, Dr. Cialdini is uniquely qualified to tackle this question, combining scientific data with practical applications. “Influence” is still a subject of praise, with marketing research groups and journals of psychology lauding the book as a “proverbial gold mine.”You don’t have to get too far into “Influence” to see why.

‘INFLUENCE’ A Roadmap to Closing Deals Dr. Cialdini lays out six “universal principles” of the human psyche. These include “Reciprocity,” our tendency to want to return perceived kindness or concessions; “Commitment and Consistency,” our tendency to cling to past decisions; and “Scarcity,” our tendency to assign value to things based on their rarity. While these may sound like surface level business concepts, the way Dr. Cialdini uses these principles as a launching point gives “Influence” value. elements can be used by you or against you in any negotiation. Take “Commitment and Consistency” for example. If you are able to get a person to agree with you on several small points, you lay the groundwork for them to agree with you in the future. Conversely, you can be more alert when people try to use this tactic on you. With each principle, the author dives into examples of how these psychological

One of the most powerful results of reading “Influence” is that it helps you recognize behaviors you yourself were unaware of. Indeed, that’s the whole underlying thesis of Dr. Cialdini’s work: As social creatures, we all have habitual behaviors geared towards finding common ground with others. Once you are aware of these behaviors, you’ll begin to see conversations and negotiations

in a whole new light.

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