Video Blade Proven ROI
7” VIDEO BLADE • Product Category: Pet Food • Retailer: PetCo • Americhip Instore Product: 7” Horizontal Video Blade • Stores with Blades: 196% Ahead of Stores Without • Test Framework: Two Geographic Regions with Similarly Situated Stores—Half with the Video Blades vs Half Without
VIDEO BLADE
Stores Without Video Blade
Stores With Video Blade
196% Increaseed Sale s
Product introduction >
After 12 weeks
^ 100%
^ 200%
Castor & Pollux Pet Food 7" Horizontal Video Blade
Client
Technology
Solution This high-end pet food company wanted to highlight key messaging in store for both its Organix brand and its Pristine brand. Americhip worked with Castor & Pollux to develop a clever instore campaign utilizing our Patented 7” Video Blades. Deploying our “No Touch” motion sensor, we designed the Video Blade to trigger alternating videos each time a shopper enters the aisle. As such, consumers learn about both Organix and Pristine and why one or both are right for their pet needs. This high-end pet food company wanted to highlight key messaging in store for both its Organix brand and its Pristine brand. Americhip worked with Castor & Pollux to develop a clever instore campaign utilizing our Patented 7” Video Blades. Deploying our “No Touch” motion sensor, we designed the Video Blade to trigger alternating videos each time a shopper enters the aisle. As such, consumers learn about both Organix and Pristine and why one or both are right for their pet needs.
Video Blades are an Americhip Patented Product
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