LED Product Selector
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Head & Shoulders LED Product Selector
Client
Technology
Solution Americhip partnered with P&G and its agency PEP for the Head & Shoulders brand to create an innovative, shelf-top LED product selector that went into CVS stores around the country. Americhip’s electronics engineers created a custom lighting mechanism to drive this innovative display. Consumers answer a few questions about their hair type, and then our device illuminates 2 or 3 products among the 16 shown to identify the right choice given their specific needs. Americhip also designed a sleek 48” custom metal housing to hold the electronics panels. The housings mounted to the top of the shelf to make the units easy to operate for consumers.
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