BUILDING MATERIALS
SUPPLIER - MACBLAIR
MACBLAIR ENHANCES FLOORING OFFERINGS FOR TRADE PROFESSIONALS WITH ITS EXCLUSIVE WOOD FLOOR WAREHOUSE RANGE… MacBlair launches exclusive wood flooring range
M acBlair has introduced a new Floor Warehouse. This development brings a unique offering to MacBlair’s builders’ merchants, providing customers with a diverse selection of high-quality, competitively priced flooring options. Lauren Robinson, the Business Development Manager for MacBlair’s Watershed division and the newly acquired Wood Floor Warehouse, shared range of exclusive wood floors following its acquisition of Wood insights into the new range. “Instead of overwhelming customers with the entirety of Wood Floor Warehouse’s product catalogue, we have carefully curated a core selection of 20 laminates, 10 engineered and 10 LVT and water- resistant floors. These will be readily available at all MacBlair builders’ merchant branches.” One of the key advantages of Wood Floor Warehouse being part of the MacBlair group is that builders’ merchant customers will have access to the entire Wood Floor Warehouse range, even beyond the initial 40 floors on offer. This ensures that if a customer doesn’t find their desired flooring within the MacBlair branch selection, they can explore the comprehensive Wood Floor Warehouse range. Lauren explained, “This exclusive arrangement presents an incredible opportunity for MacBlair branches to provide exclusive access to their customers, further strengthening our position within the market.” The integration of Wood Floor Warehouse’s product range into MacBlair’s builders’ merchants brings numerous benefits. Firstly, customers can enjoy competitive prices while not compromising on the quality of the products. Additionally, MacBlair’s extensive transport fleet ensures swift movement of stock between branches,
Lauren Robinson, Business Development Manager, Wood Floor Warehouse.
“The presence of an established wood floor company within our branches is a significant advantage for MacBlair.”
guaranteeing high stock availability levels. To further enhance customer convenience, MacBlair offers a click-and- collect service on its website, allowing customers to pick up their orders from their local MacBlair branch. This service eliminates the need for customers to visit retail parks, emphasising MacBlair’s commitment to delivering exceptional service promptly. To promote the new range effectively, MacBlair has rolled out branded display samples of all 40 floors to every branch. The displays are strategically positioned in-store, with decent dimensions of 800 x 600 and mounted on toast tracks. The inclusion of Wood Floor Warehouse’s point-of-sale (POS) material ensures maximum visibility. Looking ahead, MacBlair has ambitious
plans to expand its flooring offerings. With the advantage of exclusivity and direct contact with flooring factories, the company aims to develop stronger floor offerings. “The presence of an established wood floor company within our branches is a significant advantage for MacBlair,” Lauren emphasised. “We recognise the immense opportunities that lie ahead, and our focus is on enhancing our salespeople’s knowledge and expertise in flooring. By doing so, we can better serve our customers and expand our reach into the retail market.”
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