QUEENSTOWN MAIN STREET. PICTURE: ROB MULALLY
Australian Top Tourism Town INDUSTRY FEATURE
West Coast beauty Queenstown might by small in stature but it has come up big on the national stage, winning the Small Town category in this year’s Australian Top Tourism Town competition N estled between Mount Owen and Mount Lyell on the remote West Coast of Tasmania lies the vibrant town of Queenstown. The largest town on the West Coast and once one of the richest mining towns in the world, Queenstown is now a hidden gem that is home to a century-old steam train, a lively arts precinct and a must-experience for the adventurous wanderer. And now it can lay claim to the country’s top small town, the second award in as many years for the Destination West Coast committee, who partnered with West Coast Council to produce the 2023 entry, as well as 2022’s Strahan entry, which won its category (Tiny Tourism Town) at a state and national level. The journey west from Hobart is no ordinary trip, and as you descend the aptly named 99 bends to Queenstown you start to realise, this is no ordinary town. This road is not for the faint of heart, but the breathtaking views make it worth every twist and turn. And once you arrive in Queenstown, you’ll be
rewarded with an experience that’s both exhilarating and humbling.
Things are different on lutruwita/Tasmania’s west coast. Take the time to stop often, reflect and just be. This will come with its own set of challenges, including unpredictable weather. But don’t let a little rain (or snow, or wind) dampen your spirits – just make sure to pack accordingly. And if you need a break from the elements, there are plenty of cozy cafes and pubs where you can warm up with a hot drink or a hearty meal. But don’t let the weather stop you from exploring. Walk through town and admire murals that tell a story, visit art galleries and get to know a local artist, or pop into one of the town’s museums to learn a little of the history. And if you happen to be in town at the right time, don’t miss The Unconformity Festival, which embraces the town’s chequered history and newfound art scene, showcasing all genres of artists, performers and storytellers.
If adventure is what you’re seeking, Queenstown won’t disappoint. Take in spectacular views of Lake
54 Tasmanian Hospitality Review October/November Edition
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