Habit No. 4
They use digital sales to supercharge their referral game
Agents are used to asking clients for referrals.
80% of consumers read reviews before making a purchase
After all, recommendations from people consumers know are twice as likely to generate action, according to the Nielsen Trust in Advertising Study.
Personal referrals remain the gold standard, and they go faster now thanks to online sales platforms. But it’s when agents combine digital marketing and online sales with online referrals, that the magic really starts to happen.
According to Review Trackers
Online ratings
Reviews
Testimonials
Maximum impact drivers that many more people see
As with social media posts, freshness matters. But the impact of online reviews is longer lasting. Consider that the median engagement lifespan of a tweet, for instance, is 18 minutes, and three-quarters of engagement with a Facebook post occurs within the first five hours. The shelf life for reviews? Three months.
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