FIND THE ‘WHO,’ NOT THE ‘HOW’
TAKE A BREAK
I am on a journey to learn how to market better, and part of that experience has led me to create a very specific process that we take prospects through. Creating this system has not been easy, and one of the biggest things that held me back when I first started down this road was not knowing how to do it. I enrolled in a coaching program specifically for marketing and have been applying it ever since. Part of this coaching program involves five different mentors who all focus on different aspects of growing a business. The benefit has been that I am now learning from others’ mistakes and getting results much faster. All of my coaches are helping me learn the “how.” One thing that has stuck out is the theory of finding the “who,” not the how. As entrepreneurs, we have a vision of what we want to create and how we would like it to look. Once we have created that vision and can see the future, we start to figure out how to make it a reality. Since we don’t already know how to do this, entrepreneurs tend to spend too much time learning on their own to make their dreams a reality. If we can shift our thinking away from the “how” and instead look for who already has the skill set to accomplish this, we will get results much faster, and our vision will come to fruition quicker. Once I changed my mindset, I was able to start reaching out and finding partners who were already good at the skills I lacked. We can move faster when we find the right “who” rather than focusing on the “how.” I would encourage you to think about these questions over the next week: What does your vision look like? To reach your goals, who do you need to partner with to get the results you want? If you can make this small shift in your thought process, your dreams can become a reality much faster! If you need help figuring out the “whos” in your world, reach out to me and we can brainstorm together.
–Justin Stephens
(208) 429-9275 | 7
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