AhalogyMuse-ChristmasInJuly

Holiday Trend Outlook

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PLANNING AHEAD Holiday Trend Outlook Who said that Santa only visits once a year? This month, our team of Ahalogy Trend Experts are celebrating Christmas in July and our present to you is predictions for the upcoming holiday season. Follow this planning guide—complete with category data to drive content creation, examples of high-quality branded influencer content, and thought starters for your campaign planning. Cap- italize on these topics and you’ll be sure to have a merry month of December.

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Table of Contents

INTRODUCTION 2 TABLE OF CONTENTS 4 FOOD & DRINK 6 FASHION & BEAUTY 22 DIY & CRAFTS 36 ENTERTAINING 5 2 ABOUT AHALOGY 68

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FOOD & DRINK Holiday Baking What’s the holiday season without the smell of Mom’s Christmas morning casserole baking in the oven or a tray of homemade cookies waiting by the fire? Baked goods and cookie recipes peak in popularity at the end of November for good reason—it’s the optimal time for holiday menu planning and gift-giving inspiration. Below we’ll share our favorite holiday baking recipes, along with a few unexpected baking ideas we’re predict- ing will trend this year.

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HOLIDAY BAKING TREND LINE:

Baking-related content begins trending as early as September, when people start plan- ning for the holidays. Dessert recipes peak in late November, as shoppers start to pick up their ingredients right after Thankssgiving.

TOP RELATED KEYWORDS:

Chocolate Bark

Peanut Butter

Thumbprint

Cookie Balls

Gingerbread

Peppermint

Shortbread

Cream Cheese

White Chocolate

Dessert Dip

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HOLIDAY BAKING Top Content Ideas When there are so many yummy hol- iday recipes to choose from, how do you ensure that your content breaks through the clutter? The following topics indicate the highest perform- ing content ideas related to holiday baking and are predicted to trend through the end of 2017.

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COOKIE EXCHANGE

DESSERT TABLE

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY In addition to Christmas Cookie rec- ipes, cookie exchange party inspira- tion and decoration ideas are among top-performing holiday content. Many people look for entertaining tips and helpful planning guides.

KEY TAKEAWAY The holiday season is the most pop- ular time of the year for entertain- ing. People look for festive dessert recipes to add to their holiday menu, along with DIY dessert table ideas and decorative touches.

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BRUNCH

NO-BAKE RECIPES

POPULARITY BY MONTH:

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KEY TAKEAWAY Christmas Brunch is one of the top related topics to holiday baking. From cinnamon rolls and French toast casserole to muffins and break- fast breads, baked goods are a staple on the menu for Christmas morning.

KEY TAKEAWAY No-bake dessert recipes (like choco- late bark, cheesecake dip, and cookie balls) are a hot topic during the hol- iday season. Popular flavors found in top-performing recipes include pep- permint and peanut butter.

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HOLIDAY BAKING Brandables Examples We call our data-led approach to higher per- forming influencer campaigns Brandables. Here are a few of our favorite holiday baking Brand- ables created by Ahalogy Partners—a network made up of 5,500 talented influencers, photog- raphers, and top-notch content creators.

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Mondelez + Walmart GINGERBREAD HOUSES In collaboration with: Alice & Lois

Last year, we teamed up with Mondelez brands OREO and Honey Maid to help drive awareness of their prod- ucts at Walmart stores during the holiday season. The playful content inspired their target audience to create kid-friendly baked goods and sweet treats using the products in a fun new way.

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BRANDABLES EXAMPLES Holiday Baking

MARS, Pillsbury, & Ziploc CHOCOLATE FILLED FUNFETTI COOKIES In collaboration with: Baked by an Introvert

Walmart & Honey Maid HOLIDAY GRAHAM CRACKER HOUSE DECORATING PARTY

Walmart & Oreo PEPPERMINT OREO COOKIE BALLS In collaboration with: Spiced

Walmart & Oreo HANUKKAH OREO COOKIE BALLS In collaboration with: Glitter Inc.

In collaboration with: A Bubbly Life

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FASHION & BEAUTY Holiday Style

Sometimes a little glitz and glamor is all it takes to get into the holiday spirit. Whether it’s finding the perfect hairstyle to get you through all of the season’s social events, or some fun beauty products to treat everyone on your list, Fashion & Beauty content is always a hit. Below we’ll share our favorite holiday style ideas we’re predicting will trend this year.

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HOLIDAY STYLE TREND LINE:

Holiday-related content in the Fashion & Beauty category begins trending in late fall as people switch to their winter wardrobes and plan for the winter season ahead.

TOP RELATED KEYWORDS:

Party Dress

Party Makeup

Gift Ideas

Red Lipstick

Makeup Tutorial

Hairstyle

Gold

Sparkle

Outfit Ideas

Stocking Stuffer

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Top Content Ideas Your holiday campaign is just one dazzling idea away from stealing the show this December. The following topics indicate the highest perform- ing content ideas related to holiday style and are predicted to trend through the end of 2017. FASHION & BEAUTY

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HOL IDAY GIFT IDEAS

OUTFI T INSPIRAT ION

POPULARITY BY MONTH:

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KEY TAKEAWAY

KEY TAKEAWAY People plan their holiday looks and outfits well ahead of time, which is why the content peaks in July and August rather than late December. Top related topics include party dresses, accessory pairings, and repur- posed outfits for multiple occasions.

Beauty products and accessories make the perfect holiday gifts. From stocking stuffers to gift exchange ideas, people begin looking for Christmas gift inspiration as early as September. Top-performing content often includes a DIY element.

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FEST IVE MAKEUP

SEASONAL PRODUCTS

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY

When planning ahead for the holiday season, makeup is a popular topic. Red lipstick, gold eyeshadow, and a little bit of sparkle are among the top holi- day makeup trends and are the perfect way to complete any party look.

Beauty product roundups perform well year-round as people are search- ing for ways to refresh their look. Winter is an especially popular time for this content idea, as people look for beauty products to help ease dry skin and liven up their makeup rou- tine for special occasions.

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FASHION & BEAUTY Brandables Examples We call our data-led approach to higher per- forming influencer campaigns Brandables. Here are a few of our favorite holiday fashion and beauty Brandables created by Ahalogy Part- ners—a network made up of 5,500 talented influencers, photographers, and top-notch con- tent creators.

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Burt’s Bees THE BEST LAST-MINUTE HOLIDAY GIFTS

Last year, we teamed up with Burt’s Bees to help drive awareness of their holiday gift sets at Target stores during the holiday season. The festive content inspired their target audience with creative gift wrap ideas and holiday beauty tips.

In collaboration with: Living After Midnight

Burt’s Bees SAY “THANK YOU” WITH THE PERFECT GIFT In collaboration with: Glitter Inc.

TOMS GIFTING WITH PURPOSE

In collaboration with: The Fox & She

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When it comes to showing someone how much you appreciate them during the hol- iday season, handmade gifts are the way to go. From a gift basket for the hostess with the mostest, to a printable gift tag to add an extra personal touch, people can’t get enough of DIY & Crafts content when plan- ning for the holidays. Below we’ll share our favorite holiday gifting ideas we’re predicting will trend this year. Holiday Gifting DIY & CRAFTS

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HOLIDAY GIFTING TREND LINE:

Holiday gifting content in the DIY & Crafts category begins trending in early October as people begin thinking about what to give family and friends in the months ahead.

TOP RELATED KEYWORDS:

DIY

Cookie

Printable Tags

Gift Guide

Wrapping Paper

Wrapping Tutorial

Exchange

Stocking Stuffer

Mason Jar

Homemade

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Top Content Ideas One sure-fire way to make sure your content stands out this season? Add a personalized touch! The following topics indicate the highest perform- ing content ideas related to holiday gifting and are predicted to trend through the end of 2017. HOLIDAY GIFTING

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GIFT WRAP TUTORIAL

DIY GIFT IDEAS

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY What’s better than a homemade gift made from the heart? There’s a reason that “DIY” is the #1 related keyword to “holiday gift.” Craft ideas range in everything from picture frames and bath bombs to cookie baking kits and home decor.

Who doesn’t love receiving a beauti- fully-wrapped package? Many people search for creative gift wrapping ideas in the fall to begin planning for the holiday season. Top-performing con- tent ranges from DIY printed wrapping paper to how to tie the perfect bow.

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PRINTABLE GIFT TAGS

BUDGET - FRIENDLY GIFTS

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY With so many parties and people to buy for, it’s no secret that the holi- day season can be one of the hardest times on your wallet. Budget-friendly gift ideas—often incorporating clever DIY tricks—are one of the most widely searched topics related to hol- iday gifting.

Many people like to add some per- sonal flare to their holiday gifts with a printable gift tag. Edible gifts like cookie tins and candy jars are often wrapped up as an easy gift for just about everyone on their list—a per- sonalized gift tag is the perfect way to add a festive finishing touch.

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HOLIDAY GIFTING Brandables Examples We call our data-led approach to higher per- forming influencer campaigns Brandables. Here are a few of our favorite holiday gifting Brand- ables created by Ahalogy Partners—a network made up of 5,500 talented influencers, photog- raphers, and top-notch content creators.

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Rubbermaid TakeAlongs HOLIDAY COOKIE RECIPES & PRINTABLE In collaboration with: Alice & Lois

Last year, we teamed up with Newell Rubbermaid TakeAlongs to help drive awareness of their products at Target stores during the holiday season. The colorful content inspired their target audience with creative gift ideas and featured free printables, which are a top search topic during the holiday planning period.

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BRANDABLES EXAMPLES Holiday Gifting

Rubbermaid TakeAlongs CHOCOLATE MINT AVOCADO COOKIES In collaboration with: Food Faith Fitness

Rubbermaid TakeAlongs PERSONALIZED LEFTOVERS TO-GO CONTAINERS In collaboration with: Betsy Life

Frito-Lay HOW TO HOST A WHITE ELEPHANT In collaboration with: Wishes & Reality

Frito-Lay WHIITE ELEPHANT In collaboration with: Kelly in the City

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Holiday Party Planning ENTERTAINING

‘Tis the season for decking the halls and inviting over friends and family to celebrate. With so many social events and special occasions, people begin searching for enter- taining content well in advance. Below we’ll share our favorite holiday party ideas we’re predicting will trend this year.

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PARTY PLANNING TREND LINE:

Holiday entertaining content and party ideas begin trending in early fall. The category continues to peak in popularity throughout the month of December.

TOP RELATED KEYWORDS:

Cocktail

Dip

Charcuterie

Appetizer

Bite-Size

Bar Cart

Centerpiece

Table Setting

Home Decor

Easy Recipes

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Top Content Ideas From planning the perfect menu to crafty centerpiece ideas, there is so much to do when throwing a holiday party. The following topics indicate the highest performing content ideas related to holiday entertaining and are predicted to trend through the end of 2017. HOLIDAY PARTY PLANNING

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HOL IDAY BAR CART

DECORAT ING

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY Decking the halls is one of the most important parts of planning a holiday party. People search for all types of ways to get their homes ready for guests, including Christmas tree dec- oration ideas, DIY wreaths, and kid- friendly crafts.

Cocktail is the #1 related topic to “holiday entertaining”, so it’s no surprise that bar carts are making a comeback at holiday parties. Top-per- forming content includes seasonal cocktail recipes, styling tips, and visual inspiration for displaying glassware and cocktail ingredients.

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APPET IZER RECIPES

TABLESCAPES

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY

Crowd-friendly appetizer recipes are a must-have at just about every holiday party—whether it’s a casual get-together with co-workers or a full-blown event for the entire family. Among top holiday appetizer recipes include dips, charcuterie boards, and bite-size starters.

“Tablescape” is one of the top related topics to holiday entertaining. DIY printed menus, centerpieces, and placecards are among top-performing content in this category. People start searching for this content well in advance, so you’d be smart to begin posting as early as September.

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HOLIDAY PARTY PLANNING Brandables Examples We call our data-led approach to higher per- forming influencer campaigns Brandables. Here are a few of our favorite holiday entertaining Brandables created by Ahalogy Partners—a network made up of 5,500 talented influencers, photographers, and top-notch content creators.

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Smucker’s, Kellogg’s, & Gallo DIY TASTING PLATES In collaboration with: Francois Et Moi

Last year, we teamed up with partner brands Smuck- er’s, Kellogg’s, and Gallo to help drive awareness of their products at Target stores during the holiday season. The content inspired their target audience with quick and easy entertaining ideas and featured some DIY “hacks” for planning the perfect party.

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BRANDABLES EXAMPLES

Holiday Party Planning

Frito Lay FARMHOUSE STYLE WINTER WONDERLAND

Stacy’s Pita Chips COCKTAIL PARTY FAVORITE

Smucker’s & Kellogg’s WINTER HOLIDAY CHARCUTERIE BOARD

Smucker’s & Kellogg’s WHIPPED FETA WITH HERBS In collaboration with: Give Recipe

HOLIDAY PARTY In collaboration with: Glitter Inc.

In collaboration with: Sweet & Savory

In collaboration with: Shared Appetite

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POWERED BY MUSE Data-Driven Influencer Content The Ahalogy Muse software is free—yes, really free—to those who apply. The easy-to-use tool offers seasonal trend data for higher-performing influencer content, along with a built-in Campaign Builder feature to help drive your content strategy—every step of the way. It’s the only tool that taps into influencer trends in a category-focused solution. Ahalogy’s network of +5,000 premium content creators have the biggest influence on trend development. They’re the first to make a recipe using a new ingredient or to try a new fitness craze. We gather performance data—across the original blog post and across the subsequent social posts—to measure the success of these trends so marketers can act fast. Want Free Muse Access? SIGN UP NOW

WHO WE ARE ...and What We’re All About Ahalogy is the Passion to Purchase Plat- form™. Brands and agencies tap into Ahalogy to grow users and use occasions by connecting with their consumers’ interests. We deliver proven ROI through category trend data, authentic influencer content, and social optimization technology.

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Appendix

FOOD & DRINK (CONTINUED)

10 Tips for Throwing a Cookie Exchange, Pretty My Party Trimming the Tree Christmas Party, Pretty My Party Cheery and Festive Christmas Day Brunch Inspiration, Waiting on Martha Cherished Holiday Traditions, Part II, Waiting on Martha Chocolate Covered Pretzel Rods, The Wicked Noodle Oreo Cookie Ball Tree, Sugar Dish Me How To Make a S’mores Graham Cracker House Castle, Glitter Inc. Chocolate Filled Funfetti Cookies, Baked By and Introvert Holiday Graham Cracker House Decorating Party, A Bubbly Life Graham Cracker Gingerbread Houses, Alice and Lois Peppermint Oreo Cookie Balls, Spiced Hannukkah Oreo Cookie Balls, Glitter Inc. The 2016 Holiday Guide, Fashionably Lo 4 Easy Heatless Hairstyles for Long Hair, Ashley Brooke Nicholas 5 Ways to Dress for the Holiday Season, Domestically Blissful Holiday Smile, My Style Vita 2015 Gift Guide For Her, Haute off the Rack 12 Days of Giveaways: IT Cosmetics Beauty Sets, Lauren Elyce Classy Holiday Party Outfit, Ashley Brooke Nicholas

INTRODUCTION

Holiday Cookie Recipes and Printables, Alice and Lois Graham Cracker Gingerbread Houses, Alice and Lois DIY Marble Tasting Plates for Holiday Entertaining, Francois En Moi The Best Last-Minute Holiday Gifts, Living After Midnight Gifting with Purpose, The Fox and She FOOD & DRINK Eggless Gingerbread Cookies, Mommy’s Home Cooking Spiked Peppermint Mocha Hot Chocolate, Good Life Eats Santa Hat Frosting by Our Mini Family, Cupcakes Garden Lemon Currant Butter Cookies, The Pretty Bee No-Bake Double Chocolate Cheesecake Pie with Peppermint Whipped Cream, The Snixy Kitchen Candy Cane Crunch Funfetti Sugar Cookie Bars, Good Life Eats Galletas de Arbolito de Navidad, Chokolat Pimienta Holiday Flavor Painted Cookies, Jelly Toast Winter One-derland Birthday Celebration, Pretty My Party Peanut Butter and Chocolate Almond Clusters with Sea Salt, Little Broken

FASHION & BEAUTY

A Cosy Brunch with Argos, The Lovely Drawer Chocolate Gingerbread Cookies, Good Life Eats

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Time-Saving Beauty Tips, Ashley Brooke Nicholas Holiday Party Outfit: Bold in Blush, A Pinch of Lovely The Ultimate Holiday Stocking Stuffers, Haute off the Rack Sequin Scallops, A Pinch of Lovely Christmas Party Outfit, Ashley Brooke Nicholas Gift Guide for Him, Advice From A Twenty-Something The Ultimate Holiday Stocking Stuffer Guide for Her, Advice From A Twenty-Something Christmas Party Makeup Tutorial, Ashley Brook Nicholas Gifts Under $50: A Shoppable Gift Guide, Advice From a Twenty-Something Gifting with Purpose, The Fox and She One for One, M Loves M The Best Last-Minute Holiday Gifts, Living After Midnight Say “Thank You” With The Perfect Gift, Glitter Inc. FASHION & BEAUTY (CONTINUED) Appendix (Continued)

DIY & CRAFTS (CONTINUED)

Gifts Under $10, Ashley Brooke Nicholas Bringing the Color with Gift Wrap, Delineate Your Dwelling Merry Christmas Watercolor Party Garland, Delineate Your Dwelling DIY Felt Ornaments, Delineate Your Dwelling 42 Great Christmas Gift-Wrapping Ideas, Country Living Free Printable 2016 Photo Calendar, It’s Always Autumn Merry Felt Mittens, Delineate Your Dwelling DIY Essential Oil Holiday Candles, Francois Et Moi Creative Gift Wrapping with Scotch Tape, The Lovely Drawer Gift Guide for Her, Advice From a Twenty-Something Gift Guide for Him, Advice From a Twenty-Something Holiday Cookie Recipes and Printables, Alice and Lois Chocolate Mint Avocado Cookies, Food Faith Fitness Personalized Leftovers To-Go Containers, Betsy Life How to Host A White Elephant Gift Exchange, Wishes & Reality White Elephant, Kelly in the City

Jenni’s Oatmeal Cookies, Renee Nichole’s Kitchen How to Throw a White Elephant Party, Runway Chef

DIY & CRAFTS

Holiday Hostess Gifts, Story Piece Ho Ho Ho Milk Jar, Sugar Bee Crafts The Perfect Christmas Gifts with Old Navy, My Style Vita Holiday DIY: Peppermint Sugar Scrub Recipe, Hot Beauty Health

ENTERTAINMENT

Vol Au Vent Appetizers with Brie and Jam, Jelly Toast

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Appendix (Continued)

ENTERTAINMENT (CONTINUED)

A Chocolate Peppermint Martini, Waiting on Martha Two Takes: Unique Holiday Table Settings, Thou Swell 5 Holiday Entertaining Tips, Nomad Luxuries An Earthy Holiday Tablescape, Advice from a Twenty-Something 12 Ways to Use Evergreen Cuttings in Your Holiday Décor, OMG Lifestyle How to Build a Cheese Board for the Holidays, Living Lou Rustic Christmas Tree, Delineate Your Dwelling Roasted Cranberry Margarita, Mommy’s Home Cooking The Perfect NYE Bar Cart and Cocktail, My Style Vita Antipasto Christmas Wreath Easy Appetizer, A Pinch of Healthy Apartment, Advice From a Twenty-Something How to Build the Perfect Cheese Platter, Waiting on Martha How to Throw Easy Holiday Cocktail Parties, Kelly in the City DIY Copper Handled Serving Tray, Nellie Bellie DIY Marble Tasting Plates for Holiday Entertaining, Francios Et Moi Farmhouse Style Winter Wonderland Holiday Party, Glitter Inc. Cocktail Party Favorite, Sweet & Savory Winter Holiday Charcuterie Board, Shared Appetite Whipped Feta with Herbs, Give Recipe

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