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In This Issue
1. Words That Work Wonders
2. Lawyers and Landmines
Charity Spotlight
3. Podcast Preview
4. Your Customers Are Your Best Marketers
When Customers Speak, Let It Echo
User-Generated Content Can Boost Your Business
Marketing has always been challenging for business owners to master, but social media has provided an easier solution to their concerns. By creating a social media account for your business, you can communicate with your clients more effectively, see how they interact with your brand and products, and discover their concerns with your company. People love sharing their views on social media, which you can use to better your business. You can easily turn posts and messages about your business into quality user-generated content (UGC). You may wonder where to start if you’ve never used user-generated content. Chances are that you already have the materials you need to put together a quick UGC campaign. LEVERAGE REVIEWS AND TESTIMONIALS. What are your clients saying about your business? Look through your reviews on
Google, Yelp, or any other place where people discuss your business. Pick your favorites and start using them in your marketing efforts. They’ll look great in your newsletter or website, but you can go even further by creating social media posts highlighting good reviews. If you don’t have many reviews or testimonials, encourage your current customers to leave some. Offering a small discount or gift in exchange for a review will generate more interest. CREATE OPPORTUNITIES FOR INTERACTION. You can’t expect your clients and customers to do all the heavy lifting. You have to create opportunities for them to interact with you and your brand. One of the best ways to do this is by creating polls or asking questions on social media. Not only can this give you valuable information about your business, but it also has the potential to boost your
brand awareness. As more people answer a poll, the more visible it becomes, introducing even more potential clients to your business. Another great way to accumulate user- generated content for your marketing campaigns is to create contests for your customers. Ask them to submit images of them using your product or service, or anything else related to your business. Offer a prize to increase participation. Just like that, you’re gaining more brand awareness while stocking up on images you can use for future social media posts or marketing campaigns.
4 — CROWLEYLAWLLC.COM
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