Alumni Impumelelo Edition 2

Our extended primary target market can be defined as former students who are now entering the corporate environment after graduating and can most likely be classed under the LSM 8-10 bracket who consist of individuals between the ages of 26-36 year old. The UJFM 95.4 listener can be described as confident, edgy and fashionable and a young star who knows what he or she wants, loyal to brands and choose ambitious and trend conscious. Their preferred music choices include house, hip-hop, R&B, afro-pop music & dub-step. Our mission is to provide quality, relevant, dynamic, innovative and thought-provoking Pan- African programming content that speaks directly to shaping the future. UJFM strives To Become a complete edutainment radio companion, dynamically shaping the future

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