No. 2 They don’t want a hassle
Simplicity is key
With jobs, families, and a barrage of commitments, consumers are looking for the path of least resistance, according to Ethos’ consumer research.
And medical exams, blood tests, and visiting the doctor are among the leading roadblocks that derail consumers from committing, regardless of how important life insurance is to them.
“I didn’t want to have to go and get a physical. I needed life insurance now. I really appreciated the easy questions, it made it seem like the application was automatically done for me.”
— 40-year-old Ethos policyholder
This is where you can guide them toward a platform that simplifies the process. And this shift can help you turn consumers into clients.
Consumers increasingly prefer online shopping
48%
29%
more consumers prefer to shop online today than in 2016
of consumers are more likely to buy life insurance when simplified underwriting is available
According to LIMRA’s 2021 and 2022 Insurance Barometer Studies
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