No. 5 They’re concerned about a health condition
Pre-existing conditions can seem daunting
With an estimated 50% of Americans having a pre-existing condition, according to the Centers for Medicare & Medicaid Services, it’s a big concern for many.
Younger consumers with minor health issues and consumers who don’t want to go through a medical exam are attracted to simplified issue policies.
One 46-year-old Ethos agent says, “I sell a fair amount of this. I think of simplified issue as policies that are a bit more [liberal with underwriting questions and requirements].”
Health concerns are especially prevalent among seniors. With age often comes elevated risk factors that can make purchasing life insurance a challenge.
For seniors and people with elevated risk, cost is secondary to approval, speed, and carrier reputation.
“Trust is important. There are a lot of horror stories out there,” says an Ethos policyholder with elevated health risks.
This is why working with financially stable, top-rated carriers with long track records of paying claims matters.
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