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THE TIMES
OCTOBER 2019
17750 SW Upper Boones Ferry Rd., Ste. 150, Portland, OR 97224 | TZMedical.com | 800-944-0187
SECONDARY LOGOS/ CATEGORY LOGOS
MEET ROB SOUZA MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. TZMedical Sparkedbyyour ideas MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo.
SECONDARY LOGOS/ CATEGORY LOGOS
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HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS ELECTROPHYSIOLOGY HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS
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PROCEDURE LIGHTING
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ELECTROPHYSIOLOGY HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS
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DEFIBRILLATION ELECTROPHYSIOLOGY HEMOSTASIS
PATIENT POSITIONING ROCEDURE LIGHTING
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DEFIBRILLATION ELECTROPHYSIOLOGY HEMOSTASIS
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WORKPLACE SAFETY PATIENT POSITIONING PROCEDURE LIGHTING
NEUROSURGICAL DEFIBRILLATION ELECTROPHYSIOLOGY
THE CREATOR OF OUR COMFORT ZONE PRODUCTS RADIATION PROTECTION TZMedical Sparkedbyyour ideas WORKPLACE SAFETY MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. PATIENT POSITIONING MINIMUM SIZE The logo should m et the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. PROCEDURE LIGHTING PATIENT POSITIONING MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. WORKPLACE SAFETY PATIENT POSITIONING TZMedical Sparkedbyyour ideas
NEUROSURGICAL DEFIBRILLATION ELECTROPHYSIOLOGY
DEFIBRILLATION
CARDIAC MONITORS NEUROSURGICAL DEFIBRILLATION
ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Acceptable background i ages depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional.
CARDIAC MONITORS NEUROSURGICAL DEFIBRILLATION
It’s not an exaggeration to say that without the innovative ideas of our partners in cath labs across the country, there would be no TZ Medical. Our work relies on the brilliant doctors, nurses, and technologists who come to us with ideas about how to make their jobs easier and their patients more comfortable. One of those contributors is Rob Souza, who works in a cath lab in San Jose, California. He’s the man behind our line of Comfort Zone products, which number a dozen and counting, and we feel his story deserves a day in the spotlight. Rob met Trent, TZ Medical’s co-owner, by chance in 2010, when he already had some medical device ideas in his back pocket. But what led him there was a chain of events that started back in 1985 when Rob joined the U.S. Air Force. “My wife would say that I’ve had crazy ideas ever since she met me. I’m always coming up with ideas of how to fix things,” Rob says. “When I was in the Air Force from 1985–1995, they had something called the Air Force Suggestion Program. One of the things was, if you came up with an idea and it saved money, they would take whatever it was — a procedure or a process or whatever — and take 10% of the annual dollar fee they’d save and cut you a check. Long story short, I probably submitted about 100 suggestions and nothing ever got approved while I was in the service. But, I actually got a check for an idea that was approved after I got out! So, then I thought, ‘Maybe my ideas aren’t so crazy after all.’” Rob held onto that innovative spirit even after leaving the Air Force and going to work in California hospitals, but his creativity didn’t peak until after an encounter with a visiting preacher who was also in the military. That preacher asked Rob to join him in what he called an “undercover operation” in Thailand. There, the preacher had networked with a group of Catholic nuns to obtain some property, which he and the nuns planned to use to house, counsel, and rehabilitate children TZMedical Sparkedbyyour ideas TZMedical Sparkedbyyour ideas RADIATION PROTECTION RADIATION PROTECTION WORKPLACE SAFETY RADIATION PROTECTION TZMedical Sparkedbyyour ideas WORKPLACE SAFETY RADIATION PROTECTION TZMedical Sparkedbyyour ideas WORKPLACE SAFETY RADIATION PROTECTION TZMedic l Sparkedbyyour ideas TZMedical Sparkedbyyour ideas TZMedical Sparkedbyyour ideas TZMedic l Sparkedbyyour ideas EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ lett rs incorporated in the prim ry coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet t e minimum size requirement of 3/8 in. wide for th logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (revers d) versions o the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should m et the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple nd professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional.
bought out of prostitution. The hope was to teach them how to sew, so they could make a living as seamstresses after leaving the program and escape life on the streets. “It was risky. If we were caught, we would get thrown in jail,” Rob says. Thinking of his wife and kids, Rob turned down the preacher’s offer. Instead, he told him that as soon as he could, he’d send him money to support the project, which was then called the Not Forsaken Children’s Ministry. A spiritual man, Rob then turned to God for help. “I said, ‘Hey God, I’d really like to have money outside of my income to help support this.’ That’s when I started getting ideas to make products, and Io and behold, I met Trent about six months after I had started to jot down ideas,” Rob says. Trent introduced Rob to his father, Tom, who owned TZ Medical at the time, and Tom loved his ideas. Less than a year later, we launched Rob’s first product. Now, his line of Comfort Zone products boasts 12 cath lab devices, including one of our most popular products, the Comfort Halo. Rob still sends a portion of his proceeds to various charities, and has put his two daughters and his wife through college with the rest. Just last month, he pitched us another handful of ideas for cath lab products. As with our other inventors, we look forward to years of productive partnership to come. If you have an idea for a product that could change the lives of patients or physicians for the better, call us today at 800- 944-0187 or email info@tzmedical.com. We’d love to hear it! “TZ Medical has been great to work with,” Rob says.
COMFORT ZONE CARDIAC MONITORS NEUROSURGICAL
NEUROSURGICAL
COMFORT ZONE CARDIAC MONITORS NEUROSURGICAL
COMFORT ZONE CARDIAC MONITORS
COMFORT ZONE CARDIAC MONITORS
CARDIAC MONITORS
COMFORT ZONE
COMFORT ZONE
COMFORT ZONE OGOS/ CATEGORY LOG S
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ECTROPHYSIOLOGY MOSTASIS OGOS/ CATEGORY LOGOS
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FIBRILLATION ECTROPHYSIOLOGY MOSTASIS
PATIENT POSITIONING PROCEDURE LIGHTING
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WORKPLACE SAFETY PATIENT POSITIONING PROCEDURE LIGHTING
UROSURGICAL FIBRILLATION ECTROPHYSIOLOGY
WORKPLACE SAFETY PATIENT POSITIONING
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RADIATION PROTECTION WORKPLACE SAFETY PATIENT POSITIONING
RDIAC MONITORS UROSURGICAL FIBRILLATION
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MFORT ZONE RDIAC MONITORS UROSURGICAL
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MFORT ZONE RDIAC MONITORS
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MFORT ZONE
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–The TZ Medical Team
MFORT ZONE
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HALLOWEEN CELEBRATIONS IN SLEEPY HOLLOW HAYRIDES AND HEADLESS HORSEMEN
In 1790, a school teacher named Ichabod Crane was riding home alone from a harvest festival in the village of Sleepy Hollow when he encountered a mysterious rider on horseback. Crane, horrified by the horseman’s missing head, turned and ran in the opposite direction. The Headless Horseman gave chase, hurling his own decapitated head at the terrified teacher. Ichabod Crane was never heard from again ... or so goes “The Legend of Sleepy Hollow” by Washington Irving. This story, first published in 1820, has become a Halloween favorite. The legend is so beloved that in 1997, the village of North Tarrytown, New York, where many events of the story take place, officially changed its name to Sleepy Hollow. Today, the town becomes one big Halloween party during the month of October.
Sleepy Hollow is home to many historic landmarks, including the Headless Horseman Bridge and the Sleepy Hollow Cemetery, where Washington Irving himself was laid to rest. Evening lantern tours of the cemetery are a popular attraction, and Irving isn’t the only spooky celebrity buried there. Fans of the Gothic soap opera “Dark Shadows” will be delighted to enter the crypt of famed vampire Barnabas Collins. Another highly anticipated stop for many guests is Sleepy Hollow’s premier annual attraction, Horseman's Hollow, an experience not for the faint of heart. During the event, the 300-year-old Philipsburg Manor is transformed into a living nightmare, where vampires, witches, ghouls, and undead soldiers lurk in the shadows. They all serve the dreaded Headless Horseman and
are determined to make sure guests don’t leave alive!
But it’s not all scares in Sleepy Hollow. There’s plenty of Halloween fun for all ages. Sleepy Hollow boasts relaxing hayrides, tours of Irving’s home, live readings of famous Halloween stories, performances of a brand-new musical based on Irving’s spooky tale, and the Great Jack O’Lantern Blaze, an incredible exhibition of over 7,000 hand-carved pumpkins.
If you want a real Halloween experience, you can’t go wrong in Sleepy Hollow. Just be careful not to lose your head!
HOW CAN WE HELP?
TZ CAREZ LOOKS FOR WAYS TO GIVE BACK
In the Spring of 2019, TZ employee Jillian Darrow pitched our management team a brilliant idea. She’s passionate about giving back to our local community and wanted to get the whole TZ Medical team involved in projects around Portland. We gave her initiative an enthusiastic thumbs-up, and a brand-new program called TZ Carez was born. “We were looking for a way, as employees of the company, to get involved in the community and in things people within the company are passionate about,” Jillian says, adding, “I really like finding ways to give back where I’m at.” So far, TZ Carez has donated toys and books to kids at the OHSU Doernbecher Children’s Hospital; partnered with the City of Tualatin to do restoration work, cleaning, and planting at a local park; and put together a team for Great Strides, an annual walk to benefit the Cystic Fibrosis Foundation.
“I thought it was a really great way to get us out of the office doing something together and promote an organization that is really professional and also near and dear to us,” Jillian says. Jillian is spearheading TZ Carez in addition to her work as a software engineer and associate project manager. She and her team are always looking for new ways to give back, particularly in the medical field. If you’re passionate about a worthy cause, reach out to Jillian at jdarrow@ tzmedical.com or by calling our office at 800-944-0187 and asking for her by name. Our team would love to help!
That last project was particularly close to our hearts because two employees here at TZ Medical have a 12-year-old daughter named Sophia who was diagnosed with CF when she was 2 months old. We formed a team of employees, family, and friends for the walk and all pitched in, raising nearly $2,000 in Sophia’s name.
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SOCIAL MEDIA IN THE CATH LAB IS IT HELPING OR HURTING YOUR CAREER? Even when you’re not actively scrolling through your Twitter feed, posting on Facebook, or browsing photos on Instagram, the influence of social media is impossible to avoid. Its tendrils are everywhere — even in the cath lab. According to a 2016 Pew Research Center survey, 90% of physicians are social media consumers. Even if they aren’t actually posting, these doctors are using social media platforms to look up information. This year, an informal poll taken at an American Psychiatric Association session revealed many doctors are also using social media to look up patients. Medscape reports that in the session, 27% of attendees said they’d used the platforms to “aid clinical decision-making” and 46% said they’d browsed patient accounts out of curiosity — which goes against APA Ethics Committee recommendations. Physician social media use is increasingly under the microscope. Cath Lab Digest recently published an article called “The Use and Abuse of Social Media in the Cath Lab” by Dr. Morton Kern, the chief of medicine at California’s Long Beach VAMedical Center. In it, Kern dove into the pros and cons of social media use. If you’re struggling to decide how much to post on Facebook or how long to spend on Twitter, make sure you consider both sides. PROS: • Social media can expand a doctor’s reach, helping them pull in new patients and support existing ones. • It’s a great way to share information quickly, like the results of new studies. • Social media can help doctors stay connected with one another and with reputable publications. • Most platforms encourage discussion, which can spark new ideas. CONS: • If you post your personal opinions, you could damage your professional persona, lose patients, and cause tension at work. • Information shared on social media is almost never peer-reviewed, so it’s difficult to parse what’s credible from what isn’t. Misinformation can spread quickly. • Social media can be a time-suck, and discussions are often hostile rather than productive. In short, if you’re planning to use social media, do it intelligently, without compromising patient confidentiality. As Kern puts it, “Don’t say something you wouldn’t want to see printed on the front page of The New York Times.”
TAKE A BREAK
800-944-0187 | 3
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
17750 SW Upper Boones Ferry Rd., Ste.150 Portland, OR 97224
800-944-0187 TZMedical.com
INSIDE THIS ISSUE:
1
Meet Inventor Rob Souza
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The Real Legend of Sleepy Hollow
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How Can We Help?
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Take a Break
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Social Media Invades the Cath Lab
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