Yvonne Langen: I’m trying to improve my mobility and flexibility at the moment and am in the midst of a 108-day yoga challenge, so I start my day with yoga. I have personal training (via Zoom) right after yoga, three times a week. I clock in for my day job as the Director of Business Development and Marketing at national market research firm Abacus Data at 9 a.m. I work until 5, sometimes squeezing in some chores around the house while we’re working from home. I usually check in on social media once in the morning and again at mid-afternoon to post or respond to messages. I host Virtual Happy Hour on Tuesdays and Fridays at 5 pm ET in my Ins- tagram Story. I spend the bulk of my evenings and weekends creating recipes, photographing/ filming them, editing, drafting blog and social posts, liaising with brand partners and connect- ing with my online community. Spotlight: What mentors did, or do you have now? You inspire many, but who inspires you and why? Yvonne Langen: My business has experienced a lot of growth over the past year, and I needed support and guidance in scaling up. I worked with Amanda Chen, founder of Salty Paloma, as my business coach for several months and she helped me enormously in goalsetting, reflect - ing, and growing. As a fellow cocktail content creator with her own line of drink rimmers and now cocktail kits, she was able to relate to and inform the work that I do. I’m also inspired by the photographic talents of other creators. Their creativity pushes me to look at and capture food and drink in new ways.
Spotlight: Where can readers follow you and get more information about you and the Taste and Tipple Brand? Are you on social media? Do you offer any other in person services as part of Taste and Tipple, such things as MCing or hosting live events? If so, how would someone go about contacting you about these opportu- nities? Yvonne Langen: You can follow me on Insta- gram @tasteandtipple, visit the blog for all my original recipes and content at tasteandtipple.ca or watch past episodes from Virtual Happy Hour on my YouTube channel – simply search for Taste and Tipple on the platform. For food, drink & lifestyle brands, I offer content creation services including recipe development, photography, and influencer marketing, including regional and national TV, print or radio spots. I also offer bespoke virtual or in-person cocktail classes for corporate clients – whether you’re hosting an AGM, board meeting, or team-build- ing event I can lead a hands-on cocktail/mocktail workshop for your group. If you’re looking to get the party started at a charity gala, awards show, or conference, I’m available as an emcee or host. For any business inquiries, please reach out to me via email at yvonne@tasteandtipple.ca. Spotlight: Where do you see yourself profes- sionally in the next 5 years? Yvonne Langen: I anticipate that in five years, I’ll be an award-winning television host of a popular cocktail show and have had my first book of cocktail recipes/humorous essays published. I’ll be living somewhere that doesn’t experience the bone-chilling winters we get here in Canada’s capital. If you want to view more of Yvonne’s content you can follow her on Instagram @tasteandtip- ple, visit the blog for all my original recipes and content at tasteandtipple.ca or you can you watch past episodes from Virtual Happy Hour on her YouTube channel – simply search for Taste and Tipple on the platform, then grab your ingredi- ents and start mixing.
Spotlight: As a Media Personality you have become a role model for women, empower- ing women to be themselves and not be afraid to stand up for what you believe in and share your voice with others. What advice do you have for females or any readers for that matter when it comes to going after your dreams and staying true to yourself in the journey? Yvonne Langen: I’ve always found it dishearten- ing that there are so few examples of multifac- eted, irreverent, independent women in media – especially in scripted programming. Like it or not, I always show up online, on TV, in print, and on the radio as my authentic self. I look like a lady, but I swear like a drunken sailor, I can be vulnerable or totally outrageous, I’m pas- sionate and energetic but sometimes I’m down- right exhausted. It’s taken time to become more comfortable sharing all the sides of myself online but each time I’ve been brave enough to share something new, I’m met with compassion and it creates space for conversation and camaraderie with my audience. It might not appeal to everyone but if I am true to myself and my purpose, I know my message will find the right people and inspire others. For other women interested in exploring entrepreneurship or content creation, take time to first understand what your orienting ethos and purpose are and let those guide everything you do. Also, know your worth and charge accordingly! “Like it or not, I always show up online, on TV, in print, and on the radio as my authentic self.”
“know your worth and charge accordingly!”
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JUNE 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2021
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