GRAINS TO GLASSES
to much success. The popularity of their new carbonated alcoholic drink made by the Pictou County company found instant success which has led to the company adding additional Blue Lobster Vodka Soda flavors to their ready to drink lineup. The demand for the brands has seen the company expanding their distribution across Eastern Canada and Ontario, and the company selling more than 10 million cans of the Blue Lobster Brand in the last 12 months, so it looks like customers have made the brand part of their pandemic survival kits, who knew that self-isolating made you thirsty! All jokes aside, the demand for Blue Lobster has the Nova Scotia Spirit Company running three daily shifts of its canning line to keep up with demand and something tells us that with their newest Blue Lobster offering they might have to add another shift to that canning line. The growth is not just limited to the produc- tion line, as now that the pandemic restrictions are starting to lift the Nova Scotia Spirit Co are getting excited for their customers to check out the new Blue Lobster Public House finally opening its doors this summer in beautiful Pictou County, Nova Scotia in the town of Stellarton. Making it a must stop destination for your travels throughout Nova Scotia this summer as they would love to see you. The Blue Lobster Public House is not the only news that the Nova Scotia Spirit Company is talking about these days as they recently launched its new clean and crisp, light and refreshing; Blue Lobster Vodka Soda Dragonfruit Guava. This new addition to the Blue Lobster line-up offers bursting tropical flavours while providing a zero sugar, zero carb, low calorie option for those looking for a refresh- ing better for you beverage for sharing with friends and family this summer. The Nova Scotia Spirit Company’s new vodka soda offers aromas of fresh citrus on the nose that are balanced with a blast of dragonfruit and guava. Blue Lobster Vodka Soda Dragonfruit Guava is made with The Nova Scotia Spirit Company’s award-winning Blue Lobster Vodka and lively bubbles, this refresher delivers the tropics in a can. Cheers to a great summer, stay refreshed and safe!
NOVA SCOTIA SPIRIT CO’S BLUE LOBSTER DRAGONFRUIT GUAVA VODKA SODA
by Lee Ann Atwater
T hings just keep getting better for the company that started as an idea by co-founders, Dan Allen and Alex Rice back in 2014 while attending a meeting in Vancouver to start a craft distilling business and move home to the East Coast. Well, that plan developed, and the rest is history with the pair eventually opening the Nova Scotia Spirit Co. in 2015. In the beginning, the process was simple, the Pictou County company was hand bottling small- batch Blue Lobster Vodka, Willing to Learn Gin, and Fisherman’s Helper White Rum spirits. Ironically, in the beginning the co-founders of the company wanted to open “a really small local spirits business.” Littledid they knowhowever, how quickly the popularity of the brand would grow, as the craft distillery industry has just started to take
product so the company moved from their hand bottled process to bring in a portable bottling line to fill bottles of rum, gin and vodka for its custom - ers. In 2018, Nova Scotia Spirit Co. got into the Ready to Drink Beverage sector launching their original canned Blue Lobster Lemon Lime Vodka Soda
off in Nova Scotia and most other regions for that matter. It is impressive to see what this small local spirit business has accomplished in a short time. The company now employs 55 people and contin- ues to grow both as an employer and its market share. Increase demand means increasing the
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JUNE 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2021
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