Building Brands WITH BRITTANY
Its easy to get caught up in the day-to-day opera- tions of your business and become blind to areas where you need to maintain, grow, or unlock your brand’s greater power and potential. BUSY SUMMER SEASON? TRY DOCUMENT- ING VS. CREATING BRAND CONTENT Although it’s tempting to let your social media presence slip when you’re busy, you must still con- sistently show up to build connection and com- munity with your online audience. If not, you risk losing the momentum you previously created with your followers. If you have a booming business in the summer months ‘documenting’ your content is a great way to maintain an authentic and consistent presence that requires less time than planned content. Try documenting your content instead of creating and planning it ‘Documenting’ your content means that you are posting content as it happens, when it happens, rather than pre-planning most of your social media content. With this strategy, you’re giving your audience a behind the scenes look into the daily hustle and bustle of your business with minimal effort and time commitment. SLOWSUMMER SEASON? SET A BIG, IMPORT- ANT GOAL FOR YOUR BRAND I’ve covered how you can show up best with your brand while you’re busy during the summer months, but what can you do to strengthen your brand if summer happens to be your slow season? If you’re in a commercial creative industry like me, many of your customers may take summer holidays, which can typically mean a slower time for client work. The HUGE benefit of having a lighter client workload, means that you have more band- width to work on your business instead of in your business. Having more time to work on your business provides you with the advantage of having space
OVERLOOKED & UNDERVALUED
by Brittany Pickrem
A h around the corner are the warm sunny days of Summer, it’s the most wonderful time of the year, to get completely dis- tracted from building your brand! Because the Summer season is short-lived here in the Maritimes, the urge to run to the nearest beach, hiking trail, or patio on every warm and sunny day is a very real temptation here along the east coast. To that point – as I write this, I’m daydreaming about some ice cream and a stroll along the waterfront, while socially distancing of course. As busy business owners, we sometimes under- estimate how the Summer can be the very best time of the year to reflect on how to show up powerfully with our brands for the second half
of the year. In this post, I’ve come up with some easy (and free) strategies that you can use to give your brand a boost this summer. CONDUCT A SUMMER BRAND AUDIT A great way to determine where your brand needs attention is to conduct a brand audit. Taking a closer look at your brand is an important thing to do because you can easily determine where you need to make your next investment in your brand. You can do your own brand audit, or you can have a branding expert (like me), guide you through this process. The purpose of a brand audit is to provide key insights on where your brand is per- forming effectively, as well as to identify any gaps in your brand presence and positioning.
79
78
JUNE 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2021
Made with FlippingBook - Online Brochure Maker