Taking time to learn, and implement new skills provides space for innovation and new possibili- ties for your business.
TAKE IT OUTSIDE There are a lot of creative ways to take advan- tage of the beautiful weather to boost your brand image and presence. It’s a picture-perfect time of year, so you may want to consider hiring a great photographer or videographer (like Geworsky Imaging), to take a series of custom, outdoor portraits or videos to keep your brand looking fresh, and current. This strategy works especially well for those who are building personal brands and have a constant need for current photos and/or video. No matter your industry, it’s always good practice to put in plenty of facetime with your followers. Another great way to make the most of the warm weather, especially now with covid and calls for social distancing, is take your in-person meetings outside with your existing or potential custom- ers. When heading out for in-person meetings, or if you’re going away to the cottage on a stay- cation this summer, make sure that you write a custom out-of-office responder. Writing a custom out-of-office response is a fan - tastic opportunity to extend your brand experi- ence to your customers in a fun yet unexpected way. I talk more about how you can do this on my blog page so make sure that you check it out. Wishing you a wonderful, safe and healthy summer season ahead! ~ Brittany Pickrem is a brand designer for 6 and 7-figure leaders and changemakers across the globe. Brittany provides leaders with a world- class brand strategy and style from their website to their wardrobe.
to innovate and improve key areas that you would otherwise not have as much time for. To get started – set at least onemajor goal that you want to achieve for your business, or your brand, by the end of the summer season. Break that goal into smaller tasks to complete each week so that you can steadily work toward achieving your goal by the Fall.
E V E N T COUN S E L L I NG R E N T A L S CO R P OR A T E WE DD I NG S COMMUN I T Y & F UND R A I S E R S P R I V A T E F UNC T I ON S LIFE'S AN EVENT, CELEBRATE IT WITH US!
SHARPEN YOUR SKILLS WITH SOME SUMMER STUDIES The summer can also serve as the perfect time to add something new to your skillset. Taking time to learn a new skill can help you to serve your customers better. Improved customer experi- ence with your brand means happy customers, and an increase in repeat business, referrals, and revenue. Take a moment to reflect on this question: What is something you can do to enhance your customer’s experience with your brand? Whether its learning about how to better refine business processes or learning about a brand- new service or product you’d like to offer, it will be time well invested if it can improve your cus- tomer’s experience.
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JUNE 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JUNE 2021
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