CASE STUDY – INSPIRED LEARNING GROUP
BRIEF: MRG was retained by the Inspired Learning Group to assist with the appointment of a Head of Marketing and Admissions . As a newly created role, the key focus was to develop and implement a data driven growth strategy and tactical business development plan to ensure the attraction, recruitment and retention of pupils across the broader group. In addition, the role was to cover the development and implementation of an all-encompassing marketing strategy to raise the group’s visibility, advance the brand, and articulate clear messaging to internal and external stakeholders. APPROACH: As a senior role, we looked to approach leading practitioners with established sales and marketing backgrounds with a particular focus on digital marketing capabilities. Educational experience was a key consideration too. RESULTS: By incorporating both current and past educational practitioners we were able to approach 75 candidates who fulfilled the key elements of our matching matrix criteria. Following an extensive and detailed pre-interview process, 4 candidates were invited to interview and the successful candidate was appointed 8 weeks after the campaign launching.
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