HOUSINGNEWS REPORT
SPOTLIGHT
Orlando Real Estate Recovers its Magic
BY JOEL CONE, STAFF WRITER
There is a lot more magic in the Orlando metro area than just a professional basketball team or its world-renowned theme parks. In its current promotional campaign titled “Orlando, you don’t know the half of it,” the Orlando Economic Partnership directly addresses the long-time public perception that the area is mainly a place for short-term stays, conventions and tourism.
“It’s an exciting time to be in Orlando. It’s one of the up-and-coming cities in America we believe. We have so much going on.” LAUREEN MARTINEZ SENIOR DIRECTOR OF MARKETING AND COMMUNICATIONS ORLANDO ECONOMIC PARTNERSHIP
is in other industries,” said Laureen Martinez, senior director of marketing and communications for the Orlando Economic Partnership. “It’s an exciting time to be in Orlando. It’s one of the up-and-coming cities in America we believe. We have so much going on.”
Orlando is experiencing population growth, low unemployment and job growth due to businesses like Amazon and KPMG recently establishing themselves in the area, investment in transportation and infrastructure,
“Only 20 percent of the workforce is in hospitality and leisure. Eighty percent
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SEP 2018 | ATTOM DATA SOLUTIONS
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