HOUSINGNEWS REPORT
HOW TO RECESSION-PROOF YOUR REAL ESTATE BUSINESS
HOME PRICE APPRECIATION DECELERATING
ANNUAL HOME PRICE APPRECIATION
U.S. SINGLE FAMILY & CONDO MEDIAN SALES PRICE
$260,000
$250,000
10.0%
9.1%
$240,000
8.0%
7.8%
7.7%
7.3%
$230,000
6.3%
$220,000
$210,000
$200,000
Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018
strong and will continue to be,” said Greg Rand, CEO of OwnAmerica, an online marketplace for single family rentals. Rand even posted a challenge on LinkedIn offering to place a $10,000 bet that there will not be a recession in 2020. “Predictions of a coming recession might be wishful thinking from some people. I will leave you to speculate on why anyone would root for a recession.” “Personally, I don’t think it is an if, the real question is when,” said Patrick Stone, executive chairman and founder of the Williston Financial Group, a company that operates several businesses in the title insurance and real estate settlement industry. “WFG assumes we will have a recession commencing somewhere between Q3 2019 and Q4 2020.” But whether they believe a recession is likely in the next few years or not, most of the experts are taking some Others consider a near-term recession nearly inevitable.
“Personally, I don’t think it is an if, the real question is when. WFG assumes we will have a recession commencing somewhere between Q3 2019 and Q4 2020.”
PATRICK STONE EXECUTIVE CHAIRMAN AND FOUNDER WILLISTON FINANCIAL GROUP
practical steps to hedge against a possible housing downturn.
majority of our customer base is in the nonprofit industry. Nonprofits tend to be recession-proof,” said Arup Banerjee, CEO at Windfall Data, a company that helps nonprofits identify, understand engage affluent customers using property equity data paired with other household—level data. Banerjee cited statistics showing that dollar volume of donations to nonprofits has increased every year with three exceptions, all during recessions — 1987, 2008 and 2009. Windfall has helped its customers handle another challenge in recent years — a shrinking share of donations coming from corporations, forcing
“Over the past few years, LendingTree has been diversifying its business, effectively eliminating dependency on any singular industry, market or business environment,” said Tendayi Kapfidze, chief economist at LendingTree, an online lending exchange. Here’s a closer look at how experts in each of the real estate verticals we surveyed are preparing for a possible recession. Marketing & Lead Generation: Cushioning the Impact “The way that we look at is the
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