COASTE | SUMMER 2015

COASTE | EDITOR’S WELCOME

YourCOASTE.com

VOLUME II | Number 3

Where Will Your Vacation Take You?

Founder | Executive Editor John Sprecher JohnS@YourCOASTE.com Creative Director Director of Photography Milissa Sprecher MilissaS@YourCOASTE.com Associate Publisher Reynauld Bentley ReynauldB@YourCOASTE.com Associate Publisher Caryn Moskal CarynM@YourCOASTE.com Associate Writer Madison Chaffee MadisonC@YourCOASTE.com

Some of you reading this are aware that, in addition to COASTE, my spouse and I are owners of a brand realization agency that specializes in travel, tourism and destinations (among others). Across 28 years, I’ve had the honor to work on more than 50 hospitality accounts and win more than 400 awards for our work. One of the all-time favorite headlines I’ve written is: Where will you take your vacation? Or better, where will your vacation take you? I like it so much because it’s not simply a clever play on words. It is, in fact, true —when a vacation is done right. And with summer vacation having arrived, it seems like the perfect time to ask the question, and answer it. Once, maybe, vacation was about just getting away from work. Today, done right, vacation is an opportunity to enjoy experiences that, upon their rightful conclusion, take you to a place you’ve longed to go, or longed to return to. That may mean reconnecting with your kids. Or remembering again just how perfectly you and your wife fit, as you slow dance under the stars. Or challenging yourself, and winning. Or finding peace. Or countless other realizations and revelations. And the beauty is, all of this can happen anywhere — whether you’re vacationing a mile from home, or across the world.

COASTE is published by COASTE LLC. Print and digital magazines are offered by subscription, email or mail. You can also download digital issues on the App Store and Google Play for your mobile devices. For weekly updates, visit YourCOASTE.com.

2330 Palm Ridge Road | PO Box 869 | Sanibel, FL 33957

From all of us at COASTE, happy summer vacation. Do it right.

ON OUR COVER: The Grimes family at Bowman’s Beach on Sanibel. Image: Milissa Sprecher.

John Sprecher, Editor

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