Step 1 Make Your Website a Lead Magnet
Where have the leads gone? Insurance agents used to get most of their leads from referrals and networking events, or old school methods like placing print ads in the newspaper or Yellow Pages. But these days, Forbes reports that 82% of smartphone users research an item on their phone before making a purchase in person. That’s why it’s so important for you to have a website that performs. And many of those everyday purchases made in person before the pandemic have moved online. According to a 2021 survey by market researcher Qualtrics, more than 75% of consumers switched to digital-first behavior to run errands and stay connected. With an extensive offering of online tools, it’s easier than ever to create and optimize your website. Here’s some of the basics to get you started: • Differentiate yourself with a simple, clear statement detailing why interested clients should work with you. • Make it easy to find how to contact you or your team. • Capture early interest clients with a basic and highly visible lead form 1 . • Understand the basics of SEO and keywords. (There are plenty of online primer tools and videos to get you up to speed.) • Get Google Analytics—it’s free!—and tag your website content. • Create content with your audience in mind. • Leverage multiple types of content such as video, blogs, checklists, and more to help your client better understand the importance of life insurance.
1 Lead form example
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