Step 2 Become “Google My Business” Savvy
Improve your SEO Google’s status as the world’s best search engine was cemented right around the time its name became a verb. But most insurance agents don’t realize that it’s also one of the best tools to capture local leads—which is why it’s so important for your site to pop up in search results, whether on mobile or desktop. Being a local business Location Authority is the new SEO when it comes to Google and its associated apps, like Google Maps. Why is it so crucial to have a Google My Business (GMB) listing? Because the stronger your profile, the higher Google is likely to rank it—which means MORE LEADS! If your GMB listing doesn’t appear when you search its name or doesn’t rank when you add the city and/or state, it’s likely because your listing doesn’t exist or isn’t complete. To set up your Google My Business profile: 1. Log into Google: https:/account.google.com (GMB will “attach” to the master Google account). 2. Claim or create your GMB page here: https:/ business.google.com/create.
https:/ business.google.com/create
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