3 Winning Strategies for Insurance Lead Generation

3. Download the mobile app, which allows you to access additional features. Get the Andriod App • Get the iOS App 4. Verify your GMB page (the method varies, but options include via postcard, phone call, e-mail, or instantly online). 5. Complete your GMB profile, ensuring your name matches naming conventions across other profiles and social sites where your business appears.

https:/ business.google.com/create

To ensure you’re securing the top local search every time, complete as much of the profile as possible, including: • Category and Sub-Categories • Service areas (as many as possible) • Address • Phone number

• Website • Reviews • Your business description and the types of products you sell

• Photos tagged with tools like geoimgr.com (photos of your office, recent awards, community events you attend, your marketing materials, customers, your team) • Posts on Google Posts by repurposing your social posts (schedule them to update weekly for the best results) Lastly, you should make it easy for Google to form associations between your GMB, website, and social links by adding all that apply in your profile header and footer. Building a GMB listing can have an immediate impact on new leads as more people start discovering you. It’s an easy, low-cost way to maximize your Google ranking and start getting more attention from the people who mean the most to your business: clients researching how to protect their families.

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