Step 3 Encourage More Customer Reviews
Word of mouth can help you find leads, but these days, we live in a review economy. In a 2021 survey by SEO marketers BrightLocal, 77% ‘always’ or ‘regularly’ read online reviews when browsing for local businesses—that’s up from 60% in 2020. Online reviews are the new word of mouth. That’s why you should encourage customers to leave your agency reviews on Google. Both quality and quantity matter, as they’re prominently displayed on your listing page. Ask your new customer to leave you a Google rating and review. Or send out a follow-up e-mail, giving customers the link to your GMB page with a kind request for them to leave a rating and review. Follow up with your customers by:
Personalized Email
In-person
Chat
Call
Indirect
Why don’t people leave reviews? Most people don’t leave reviews for a variety of reasons—they may be too busy and forget, or they might not know how to leave a review. Maybe they don’t think you need them. Whatever the reason, you may need to follow up with them several times. But remember, you should never pay customers to write you a review. This is a non- compliant activity in most major brands’ compliance guidelines. The frequency of reviews also matters. To keep reviews fresh and current, practice putting scheduled time in each week to focus on reviews. According to BrightLocal, 70% of consumers believe that reviews older than six months are outdated and not relevant to their decision.
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