Promoting Ethos
In general, you’re welcome to promote Ethos by phone, on your website, via emails or social media, if you follow a few rules when doing so. For full guidelines when marketing Ethos, please see page 20-21 of the . Ethos for Agents Playbook
Rules & regulations
Always be honest, accurate, and transparent. Only use statistics that are recent and relevant, with clearly identified
sources. Use our
, or if producing your own: Submit your marketing materials for review prior to use with this . State that products are not available in all states. Never make disparaging statements about another insurer or its products. digital marketing resources approval form
online
Communicating with clients
Make each email personal. Instead of sending mass “auto-comm” emails that can end up in spam, take the time to personalize each email to your prospects. Also, make sure each has a footer that includes your or your agency’s full name, address, “This is an ad,” and an “Unsubscribe” link. Get writing permission before texting or calling. If the recipient opts out by responding with “unsubscribe,” “stop,” “don’t contact me,” or something similar, you must immediately stop contacting that client and maintain your own “Do Not Contact” list. Use ready-made client materials. You can find updated, client-approved materials that are ready for you to use and share on in the . Look in the Agent Resource Center under “Digital Marketing.” agent portal
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