You made the first call, sent the email, maybe even had a great conversation, and then … silence. Welcome to the realm where deals die, which many have come to know as the no-follow- up zone. If you’re serious about growing your sales, mastering the art of the follow-up isn’t optional. It’s what separates the closers from the quitters. Stop ghosting your leads. Follow-ups are often uncomfortable because they test your patience (and your ego). That’s why most salespeople give up after one or two. That’s self-sabotage. Remember, you don’t want to pester; you want to provide value. Every message should remind your prospect why you’re worth their time. The key is value, not volume. Share a testimonial. Drop a quick case study. Offer a solution that eliminates their pain point. The goal is to stay top of mind without becoming a nuisance. Here are a few strategies to figure out your follow-up formula. Add a human touch with video. If you want to stand out in an inbox full of text, record a short, personal video. You don’t need Hollywood lighting or fancy editing. Just grab your phone, conjure up some confidence, and shine a light on your sincerity. Mention their company name, reference their site, and speak like you’re across the table. Use tools like CapCut or SendSpark to add captions, as most people watch videos with the sound muted. A 30-second, authentic clip can out-convert 10 generic emails. Make the next step clear. Never leave a meeting or message dangling. Always tell them what’s next. “Let’s schedule our next call for Thursday” works better than “Talk soon.” Be specific, respectful, and organized, as it shows you’re serious and saves deals from falling into the ghost zone. Sell it short and sweet. Your prospects are busy, so respect that. Trim the fluff. Open with enthusiasm, state your value, and close with clarity. You’re not trying to fill airtime. You’re solving problems. Mix your channels. If one follow-up doesn’t land, don’t give up. Just switch lanes. A quick text, LinkedIn message, or call might do what a dozen emails couldn’t. The best salespeople master the omnichannel hustle and are consistent, polite, and present everywhere. Track, tweak, then repeat. Measure what works. Track open rates, responses, and conversions. Double down on what gets traction and ditch what doesn’t. Stay relentless but human. Follow-up isn’t pressure when it’s done right. It offers the possibility of a partnership. Follow-Up Like a Boss Turn ‘Maybe Later’ Into ‘Let’s Do It’
One of the first questions we hear after a crash is often, “Who’s going to pay these bills?” The ambulance, the emergency room, the follow-up visits, and the tests. Most people assume the other driver’s insurance will step in and cover everything immediately. In New York, it does not work that way. Here, we have a no-fault system for motor vehicle accidents. That means the first place most medical bills go is actually your own auto insurance, through coverage called personal injury protection (PIP). It doesn’t matter who caused the crash. If you were in a covered vehicle, your PIP is supposed to pay for reasonable and necessary medical treatment, a portion of your lost wages, and some out-of-pocket costs that come with being hurt. However, there are limits and deadlines on those benefits, and that’s where people often start to feel lost. They see “no-fault” on paper, then the bills and collection notices keep showing up. In New York, basic no- fault coverage typically pays up to $50,000 per person for combined medical bills, lost wages, and certain other expenses. Once that is used up, your health insurance often becomes the next layer of protection. That can be a private plan, a work plan, Medicare, or Medicaid. Those plans may ask to be paid back from any settlement or verdict if someone else is legally responsible for your injuries. Additionally, New York law stipulates that no-fault coverage is intended to be primary for treatment following a crash. If providers bill the wrong insurer first, or if a health plan pays when no-fault should have, it can create confusion and extra letters that are hard to sort out on your own. If your injuries meet New York’s “serious injury” threshold, you may also have a claim against the at-fault driver for unpaid medical bills, future care, and pain and suffering. You don’t need to keep track of every rule by yourself. If you bring us your bills and notices, we can help route them to the right place and work to protect your recovery. THE BASICS OF PIP COVERAGE IN NEW YORK Who Pays First After a Crash?
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