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Spring 2026 Platinum TPR Breeders Thirty-one Hereford breeders achieved Platinum Total Performance Records (TPR ™ ) Breeder status for spring 2026. requirements of Gold TPR Breeder status plus genotype 85% of their calves with a weaning weight submitted.
The Platinum TPR program was established in 2018 to recognize breeders who participate in the Association’s Whole Herd Total Performance Records (TPR ™ ) program that was implemented in 2001 to create a more accurate database and increase the value of Hereford genetics. The Platinum TPR Breeder is the highest level of achievement when it comes to complete calf crop reporting. Breeders must meet all of the
The Platinum TPR Breeder awards are designated two times a year and are awarded each calving season. The selection of Platinum TPR breeders takes place during the process of loading each new run of expected progeny differences (EPDs) in January (spring) and July (fall). The criteria for Platinum TPR breeders will be evaluated two years prior to the award year. The following fall spring 2026 TPR awards reflect the spring 2024 calf crop.
OUR COWHERD We demand our cows have superior longevity, raise big healthy calves, and breed back in a timely fashion with limited inputs available to them. The base of our cowherd traces back to a hand full of cows that raised calves late into their teen years and have become prominent cow families in our herd. Through embryo transfer, we have targeted superior females from those cow families to propagate genetics to insure we improve our herd and yours with the best Hereford seedstock possible. The following Hereford breeders earned Platinum TPR status this spring: Arkansas Triple S Ranch, Grannis California Rockin’ Rolls Land & Cattle Co., Riverbank Georgia Gary Hedrick, Marietta Idaho Colyer Herefords, Bruneau Indiana Gerber Polled Herefords, Richmond Greives Herefords, West Lafayette Iowa Bill Goehring, Libertyville White Oak Farms, Martelle Kansas Kevin Jensen, Courtland Sandhill Farms LLC, Haviland Michigan Grand Meadows Farm, Ada Missouri Mead Farms, Barnett Montana Mark Cooper, Willow Creek Holden Herefords, Valier Nebraska Jewell Cattle Co., Cook Kester Herefords LLC, Clearwater Van Newkirk Herefords, Oshkosh North Dakota Robyn Mrnak, Bowman Ohio Shaver Farms, Lodi Oklahoma OUR SIRES Just like you, we take sire selection as one of the most important decisions we have as cattle breeders. For starters, we seek out herd bulls from cow families that have proven their worth and can advance traits of emphasis in our herd. We demand the bulls have incredible feet, big testicles, and a sound structure, but we also require the bulls improve our cow base in economically relevant traits for growth, maternal, and carcass, which must be reinforced with genomic and actual information to insure we are improving our herd and yours. Buford Ranches, Cleveland Express Ranches, Yukon Loewen Herefords, Enid Oklahoma State Un., Stillwater Pennsylvania Flat Stone Lick, Marianna ABOUT THE JENSEN RANCH SC SCF MM MG MCE MCW 89 SC SCF MM MG MCE MCW 89 1.28 1.29 1.34 1.35
OUR BULLS Year-round we are focused on how to make our bull offering the best for our customers. Whether we are collecting ultrasound or genomic data or developing the bulls we are constantly striving to help you identify your next herd sire. At the end of the day, we only market herd bulls that we would use in our own herd and look forward to them going to work for you. Tennessee Jackson Farms, Cross Plains Texas GKB Cattle, Desdemona Indian Mound Ranch, Canadian Still River Ranch, Van Alstyne Virginia Knoll Crest Farm, Red House Washington CX Ranch, Pomeroy Wisconsin Merry’s Green Meadows LLC, Hartford CHB $ 452 125 CHB $ 537 148
OUR APPROACH At Jensen Ranch, we are constantly striving to raise the best Hereford Seedstock we can. Living through the many fads in the beef industry we have continued to reinforce our selection criteria at its roots and work diligently to weigh, measure, and score many traits relevant to our customer’s success in their cattle operations. Day in and day out we take the simple approach that the cattle must work for us, or they will be culled. BREED AVERAGES CE BW WW YW DMI JENSEN AVERAGES CE BW WW YW DMI
UDDR TEAT CW FAT REA MARB BMI $ BII $
3.7 2.5 57 90 0.2 1.1 17.5 27 55 1.6
73 0.023 0.48 0.15 376
UDDR TEAT CW FAT REA MARB BMI $ BII $
5.4 2.0 66 105 0.56 1.3 20.7 32 65 2.3
86 0.045 0.83 0.25 443
| February 2026
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