KB 44 Corporate Social Responsibility

KNOWLEDGE BEANS a human resource newsletter issue no 44 | Mar 2012

HIGHLIGHTS OFTHIS ISSUE

CSR–ASTEPTOWARDSEMPOWERING SOCIETYTHROUGHCORPORATE ENGAGEMENT DeepaMenonsharesher insightsandexperience

CHANGINGCORPORATEMANTRA -“FROM PROFITORIENTATIONTOGROWTHWITH SOCIALRESPONSIBILITY” TapanChowdhury highlightsthenewcorporatemantra

CREATINGTRANSFORMATIONAL MENTORSFORSOCIAL DEVELOPMENT Atyaasaa casestudy

CSR-A STEP TOWARDS EMPOWERING SOCIETY THROUGH CORPORATE ENGAGEMENT TÊTE-À-TÊTE DeepaMenon

Deepa outlines CSR as a collective process for an organization which has a strong outlook. CSR is a stepping stone that makes a difference and improves the lives of different communities, it serves. Deepa has an in-depth experience in the field of CSR and has driven this bus of social responsibility at PVR for over a decade through her passion. PVR Cinema has initialized a CSR movement named PVR NEST (PVR Network for Enablement and Social Transformation). It is a registered NGO working for under -privileged children and environment. PVR has a unique approach towards undertaking CSR activities for its stakeholders. It has initiated three projects - PVR Childscapes, PVR ki Paathshala and Green PVR – Valuing nature.

Incorporating CSR initiatives – The brighter side Serving communities by fulfilling their needs Planting the seed of development in the local communities Value creation through CSR activities

Deepa Menon heads PVR Nest - the corporate social responsibility wing of PVR Limited.She has been closely associated with the development as well as civil society organizations for more than 10 years. She has worked extensivelyonthe issuesofwomenempowerment,child rights and education as well as environment.Under her efficient leadership, PVR Nest has been recognized at threeesteemed forums forthebenefitofdisadvantaged children and deteriorating urban environment.

Only organizations involved in CSR can qualify as world class companies. Organizations can reach this peak by testifying and redefining their mission, vision and values of existence.

CSR awareness plays a vital role to map various indicators for other volunteers to

THE EDITOR’S BOARD

Atyaasaa Consulting Private Limited is a leading Human Resource Training & Consulting Organization partnering with some of the best brands in the country and overseas. Atyaasaa has been a catalyst & a contributor in their quest for people development and business excellence. The core differentiator of Atyaasaa process is continual innovation, unique customization and use of state of the art technology tools implemented through ethical and experienced operations and human resource facilitators having contribution as their core value. Write to us For information : info@atyaasaa.com For contributing articles : atyaasaaeditor@atyaasaa.com For suggestions : feedback@atyaasaa.com

Shubhangi Bhosale , Consultant, Atyaasaa Consulting Private Limited, is an enthusiastic Human Resource professional with 2 years of experience in the field of Training and Development,AssessmentCentre,EmployeeEngagementandOrganizationDevelopment.She is an avid researcher and writer and has worked on various research projects with world class companies. Corporate social responsibility is a buzzword today. Corporates are changing their approach fromcorporate philanthropy to social engagement. They are now focusing on giving back to the community. Organizations involved in CSR have an edge over those organizations not actively involved in it. CSR not only leads to profitability of organizations but also its overall development and the society inwhich it operates. Ankita Velankar , Associate consultant, Atyaasaa Consulting Private Limited, has completed her Masters in Business Administration and has majored in Human Resource Management. Her wonderful interpersonal skills help her in creating quality relations and enhance her learnings in the field of training and development. She is highly passionate about learning languages, teaching and dancing. Share with us your views and opinions on the theme – “Why do I work?” Do send us a 300 word article sharing your views and opinions on the theme, along with your photograph in jpeg format and brief profile.

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