KB 44 Corporate Social Responsibility

KNOWLEDGE BEANS a human resource newsletter

issue no 44 | Mar 2012

continued from previous page | CHANGING CORPORATE MANTRA -“FROM PROFIT ORIENTATION TO GROWTHWITH SOCIAL RESPONSIBILITY” : Tapan Chowdhury

Organizations are investing in local capacity-building activities, and contributing to social and economic solutions to problems identified and defined by the communities themselves. They are also working with local NGO’s to build their skills to meaningfully engage, as volunteers. In a nutshell, CSR is an important step in truly empowering the community. This is possible only through active corporate engagement leading to an equitable and sustainable society and nation.

CREATING TRANSFORMATIONAL MENTORS FOR SOCIAL DEVELOPMENT CASE STUDY Atyaasaa

“Organizations moving beyond the mould of philanthropy are the vanguards of new paradigm” BEAN STATEMENT Andragogy: We used a transformational approach through experiential learning. The teachers underwent a series of labs designed, to make them understand the behavioural aspects. The teachers were empowered to build confidence through unlearning to learning technique. Atyaasaa acted as a catalyst in bringing about a transformation in their belief systems through smashing assumptions, setting right expectations and emotional intelligence. An integrative approach was used through transactional analysis making the teachers go through all the three ego states thus constructing effective interpersonal relationships . Atyaasaa Foundation is working at the grass root level to empower the society. One of the colleges in South Maharashtra was facing issues of productivity and confidence among teachers and students hampering their performance and relationship. The institute realized that, in the bargain the entire purpose of education was getting defeated. Atyaasaa discovered that the teachers had an excellent academic background and technical expertise but they required improvement in their behavioural approach which was primarily the cause of various problems identified.

Challenges faced: At the onset the teachers were adamant to change and resisted it as they were afraid to witness their weaknesses. Initial interactions were very critical for Atyaasaa to get them in the right frame of changing mindsets. Language barrier was a major roadblock of communication and confidence. Outcomes and insights: The programme was implemented successfully and the expected outcomes were achieved. The teachers overcame initial resistance to change during the process. There were improved interpersonal relationships observed between teachers, support staff and students, of the institute. Atyaasaa successfully laid the foundation to develop a right attitude and behaviour within the individuals.

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