If your current volume isn’t giving you the satisfaction you need... it’s time to see other patients. Let’s face it, nobody else is going to love your clinic like you can. And what does your clinic really want most this Valentine’s Day? Instead of an unpredictable box of toothpaste chocolates where “ya never know what you’re gonna get”… Why not give your practice a steady patient volume, consistently full schedule, and even predictable marketing results throughout the year?
Insider Circle PRACTICE MARKETING TIPS • FEB 2023
Insider Circle PRACTICE MARKETING TIPS
FEBRUARY 2023
2 GIVE YOUR PRACTICE WEBSITE A MAKEOVER
If your current volume isn’t giving you the satisfaction you need... it’s time to see other patients. Let’s face it, nobody else is going to love your clinic like you can. And what does your clinic really want most this Valentine’s Day? Instead of an unpredictable box of toothpaste chocolates where “ya never know what you’re gonna get”… Why not give your practice a steady patient volume, consistently full schedule, and even predictable marketing results throughout the year?
Unlike fancy dating platforms, your website is not powered by sophisticated profile matching algorithms to put you in front of your ideal patient at the perfect time – making your clinic “attract” people online is up to you. Here’s how your practice website could be attracting people on autopilot: • Speaking to your patients’ pain points • Ranking highly on organic Google searches for local physical therapy AND for specific conditions • Running Condition-specific Google Ads • Make the process of getting an appointment clear and easy
It’s a gift that actually does keep giving.
Follow these three “Laws of Patient Attraction” to have a successful 2023.
3
1
BUILD TRUST IN YOUR EXPERTISE
GO WHERE THE NEW PATIENTS ARE
Every lasting relationship is built on trust. Online reviews are one of the first things potential customers in any industry look for and private practices are no exception. Reviews are often the final nudge a patient needs to calm any fears or excuses. So, do you have several fresh, new reviews coming in every month? If you want potential patients to trust you more, make this a priority. THE FINAL DANCE: Lastly, if you really want to boost your new patients this year and love your clinic more than ever, don’t just wish upon a star. Make a real plan with goals, target dates, and a strategy.
Just like dating, the first step to getting better results after the last two bad years is to meet people in new places. In the world of marketing, that means no longer relying on the same old well of doctor referrals and word of mouth! Be discoverable on Facebook, Google, patients’ physical mailboxes…and more! To really find the most new patients, you need to write an annual marketing plan that works to cast a wider net than you have before – getting your message and clinic in front of as many people as possible in as many places as possible.
44% Increase In Reactivated Patients with Direct Mail Postcards CLINIC WIN:
This single location clinic in Louisiana consistently direct mail postcards with INCREDIBLE results!
Did you know it costs more to attract a new patient than it does to keep an existing one? Motivating past patients with the right piece of direct mail can be just what your practice needs to get them back in your clinic. Look what happened when this PT used direct mail postcards to help fill their schedule! In the last 5 months they have seen a total of 346 reactivated patients, a 44% increase when compared to their previous 5-month total, which was 241. Throughout 2022, this single-location clinic has worked on increasing their direct mail list size which has only served to increase their results! The best part? We can track how well a certain postcard does with call tracking so your clinic continues to use what works.
Reactivated Patients per Month
100
76
74
73
80
66
57
57
60
50
49 47
38
40
20
FEB MAR APR MAY JUN JUL AUG SEP OCT
JAN
1500 postcards mailed/month
2000 postcards mailed/month
2300 postcards mailed/month
Reaching past patients is both easier and more cost-effective than reaching new patients, so reaching this base is key to filling your appointment schedules full while bringing in consistent revenue. ...and a Direct Mail Postcard Campaign is one of the best ways to reactivate those patients! Start your campaign by visiting PTMarketingStore.com, or contact your account manager today!
SCAN THE QR CODE or visit PTMarketingStore.com to visit the PT Marketing Store and Order Your Custom Postcards Today!
PTMarketingStore.com
5 Reasons Why Your Practice Should COMMIT to Google Ads PPC
What if you could get 15 extra new patients every month? Google Ads will help you do just that! Google Ads PPC allows you to advertise on Google, getting your clinic’s message out to thousands more people searching on Google for your services. Google Ads are used by millions of websites and businesses across the world, and are a great way to drive more traffic to your website, increase patient appointments, and get ahead of the competition. Using Google Ads to attract new patients will change how your clinic does business. Here are 5 reasons you should use Google Ads PPC to attract patients... REASON #1: You’ll dominate the 1st page of Google in multiple places. Running Google Ads will increase the number of times your practice’s name appears on the 1st page of Google– and that means you will attract more new patients to your website. Why? The more times you show up on Page 1, the more trustworthy your practice looks! REASON #2: Google ads target people who are already looking for a solution. There are many forms of physical therapy advertising, including on the radio, in a local paper/publication, and social media advertising. But Google Ads are the only kind of advertising that targets people in pain who are already looking for a solution! That’s why Google Ads are so powerful: your clinic’s name will only show up when people in your community search for solutions to their pain like “physical therapy near me” or “back pain help.” REASON #3: Google Ads are a cost-effective and fast way to get more appointments online.
Google Ads, the costs will just keep increasing every month until they are bleeding money. Wrong! You can control your budget. Let’s take a look at an example budget from First Colony Aquatic & Rehab:
531 CLICKS
27 CONVERSIONS
$ 27,000 RETURN
$ 1,000 AD SPEND
Wouldn’t you pay $1000 to make $27,000 and help 27 new people get their lives back? Fast: Google Ads start working to get you new patients immediately; in contrast, it can take weeks to design, create, print, and mail newsletters and postcards. REASON #4: Google Ads are location-specific, which can help a new or underperforming clinic. When you launch your Google Ads, you won’t be showing these ads to everyone in the world! In fact, you can narrow it down so your practice’s ads are only shown to a specific zip code! Get found in the specific zip codes you want to be found in! With the Google Vicinity Update severely restricting small businesses’ ability to show up on Google, Google Ads can make sure that you’re showing up in nearby communities. REASON #5: It’s easy to track your results. Have you ever spent money on a radio ad... but were never sure if it worked or not? That’s bonkers! That’s not marketing! It’s absolutely insane to spend money on something and NOT know if it works! The awesome thing about Practice Google Ads is that it’s easy to track your results through call tracking. You can PROVE that a new patient call came from Google Ads–and that your investment was worth it!
Cost Effective: A lot of people are worried that if they start doing
WE HELP 100+ PRACTICES RUN THEIR GOOGLE ADS—WITH WILD SUCCESS!
Visit PracticePromotions.Net/Ads to learn how Practice Google Ads can change how your practice does business! Ready TO Commit Commit To Google Ads? To Google Ads?
Improve, Innovate, Inspire. Here Are 4 Quick, Helpful Resources For The Month!
BLOG ARTICLE
BLOG ARTICLE
7 Things You Can Do Today to Increase Your SEO!
3 Rack Cards To Improve Patient Retention
If you haven’t incorporated SEO (search engine optimization) into your plan for getting more physical therapy patients, you may be operating at a serious disadvantage when it comes to promoting your business. Here are 7 easy tips that will SKYROCKET your physical therapy SEO and Google ranking!
Do you let patients walk out of your clinic empty handed? A well-designed rack card display can be a great way to show the value of physical therapy and encourage a first-time patient to keep coming back in for care. Here are the 3 types of rack cards your clinic needs to cut through the clutter and grab your patients attention!
FREE WEBINAR
FREE STUFF!
Download the FREE Social Media Calendar!
How To Get Your Patients Returning + Referring with Your Patient Newsletters
How important are past patients in keeping your patient volume from dropping? Neil discusses modern newsletter strategies that don’t break the bank, how to encourage referrals, and more!
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