Our Partners Make Magic Happen! THE 52-MINUTE MIRACLE
O ur team executed an event at The Museum of Modern Art (MoMA) for Qatar National Day a few months ago. It was incredibly high pressure: MoMA closed at 5:30 p.m., and the event was set to start just one hour later. We needed to move exhibits, set up plasma screens, put lighting in place, boot up a sound system, bring in eight miniature models of the World Cup stadiums, set up the coat check, build photo moments for the Ambassador of Qatar, and literally roll out the red carpet — all in 60 minutes. Fortunately, we didn’t have to do it alone! In the moments before the museum closed, our team was standing on the loading dock, practically vibrating in anticipation, next to more than a dozen of our most reliable vendors. We were pumped, aligned, and ready to jump into action! As soon as the second hand struck 5:30 p.m., we swarmed the museum floor. From overhead, I’m sure it looked like an intricate ballet. Our carpeting guys unfurled their rolls while the floral team leaned over them, placing flowers. Drapes went up, catering swept past with trays of food, and security and registration danced around each other near the front doors.
Our audio-visual partners, lighting gurus, printing team, and scenic/fabrication masters dashed back and forth, managing to perform their work without stepping on each other’s toes or even swearing under their breaths.
Everyone was smiling — and we finished setting up in 52 minutes.
That experience reminded me just how fortunate I am. Eventique has incredible vendor relationships. In fact, I’ll go one step further and call them friendships! A close friend is someone you keep in touch with, love having by your side, reach out to with good news, and can call to support you in a time of need — and that’s exactly how we feel about our vendors. In our business, this isn’t optional. Most people probably have fewer friends than they can count on one hand, but to successfully produce an event, you need two hands’ worth of great people. Our vendors don’t always get the credit they deserve from our clients, but they’re always doing fantastic work in the shadows. We demand perfection, and they deliver every time.
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