FROM OUR CO-FOUNDE
Our 2024 Impact Report showcases the hard work, dedication, and shared purpose that drive everything we do at Fairware. From reducing our carbon footprint to sourcing sustainable materials and fostering inclusivity, the report highlights the tangible ways we’ve held ourselves accountable to our mission. Measuring progress is essential, but it’s also about amplifying impact. Every initiative, partnership, and milestone reflects our commitment to aligning our actions with our values—and proving that meaningful change is possible. As we celebrate our 20th anniversary, we’re focused on the future—achieving zero emissions by 2040 through sustainable practices and technology, investing in community impact, and strengthening equitable supply chains. At our core, we believe business must prioritize people and the planet over profit. After two decades of visionary leadership and dedication, Sarah White, our co-founder, is stepping into a well-earned retirement—or “reaspire”, as she refers to it. Her commitment to Justice, Equity, Diversity, and Inclusion has shaped Fairware into a purpose-driven company, leaving a lasting impact on the business and beyond.
Dear Friends, Partners, and Change-Makers,
As we prepare to release our 2024 Impact Report, we’ve taken a moment to reflect on a monumental milestone for Fairware. When we started this journey back in 2005—with little more than a garage in Vancouver and a bold vision to “change the world through the simple act of buying”—we couldn’t have imagined just how far it would take us. Nearly two decades later, Fairware stands proudly as a Certified B Corporation, a leader in sustainable merchandising, and proof that business can truly be a force for good. This edition of our Impact Report is much more than a review of 2024; it’s a reflection on the values we’ve upheld for 20 years and a re-commitment to our mission as we look to the future. From day one, our focus has been on driving change. In 2010, we became the first promotional products distributor to achieve B Corp certification. This certification was a promise to us, our clients, and our planet. Every year, we renew this commitment by raising the bar on responsible sourcing, environmental stewardship, and community impact. Some highlights we’re proud to share include progress on transparent supply chains, measurable carbon reduction goals, and ongoing advocacy for justice, equity, diversity, and inclusion (JEDI).
Fairware will continue its work with co- founder Denise Taschereau, alongside our
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